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Hi I'm Joana, a creative designer with extensive experience in digital and print design. I am very passionate about what I do, I love taking in new ideas and cultures and expressing it through my work. My area over expertise for almost 9 years is Print Design, mainly editorial, magazines layouts, brochures, leaflets, posters and magazines ads and all the stationery support assets. I also have Digital experience with e-newsletters, ad banners, websites skins and layouts. With special passion for Branding and brands, keeping the consistency from the guidelines and clients requests, with strong concepts and always trying to improve the brands name. I have led the design of application user interfaces for a wide range of devices based on user centric approaches and a comprehensive understanding of usability topics. I have also worked extensively in print design developing my core graphic design skills. I am a very fast learner and highly adaptable to new challenges as demonstrated by my ability to work across design disciplines. I also have a high level of expertise using the main Creative software such as, Photoshop, Illustrator, Indesign and Quarkxpress and basic knowledge of HTML and CSS. Please see a selection of my work online at www.jocastilho.com and also my LinkedIn profile https://uk.linkedin.com/in/joanacastilho.
My own website, shows what I've been doing lately from a vast range of products, TV apps, Brochures, Events... Print, UI&UX and Digital!
When working with the Marketing Team, one of my main duties was to create magazine Ad's for the brands distributed by the company, Astell&Kern, Canton, B&O and Parrot, to be displayed on T3 or MacWorld, for example, doing all the Marketing collateral. I was also the Lead Designer to the company's best selling brand, Flexson - Accessories for Sonos, creating all the communication and Marketing assets for the brand, such as POS, Leaflets, posters, Rudder Cards, E-Shots, Web Page Layout, Brochures, New Branding and Stationary. - Print - Brochures Leaflets Magazine Ads Business Cards Posters POS Banners (Roll-Up/Panel) Page Layout - Digital - Website Layouts Website Skins MPU's Banners Newsletter Layout - Branding - Logo Design Brand Guidelines
As part of a team of 3 designers, we had to create functional and useful user journeys for many TV apps, such as UKTV, Quest, Playboy, EMI, Curzon and BFI. I did the wireframes and to help with the user experience process and then, develop to Visual Layout, with carousels and graphic elements, done mainly in Photoshop. - UX & UI Design - TV Apps Mobile Apps Second Screen Apps User Journey Documentation Wireframing
As a Page Make-Up/Layout Designer my main duty was to make sure that the photos and page layout to a monthly transport magazine, where properly set according to brand guidelines and styles. We also did brochures and leaflets, branding, presentation design and brand development to Transportation and Agriculture companies, as these were our core clients. - Print - Brochures Leaflets Magazine Ads Business Cards Posters POS Banners (Roll-Up/Panel) Page Layout (Monthly edition to a 100 pages Transport Magazine) - Digital - Website Layouts Banners Newsletter Layout - Branding - Logo Design Brand Guidelines Brand Stationery - Event Promotion - Branding Invite Programme Adverts Application Forms
Main duty as a Graphic Designer to an Architecture Company was to promote the building development by presenting the floorplans and the building images in an appealing layout. Presentation layout in architecture market - Brochures, K lines, Panels, Posters Branding - To each development building. Communication posters; Brochures; Decoration of architectural floorplans