About me
A BA (Hons) Advertising and Marketing Communications graduate from Bournemouth University with a considerate and enthusiastic manner. A dedicated and committed individual with excellent communication and team working skills. I have well developed creative and organisational ability and enjoy using my initiative to solve problems effectively and efficiently.
With over 10 years’ experience with award-winning, pioneering agencies, I now have a solid grounding in the marketing and communications sector. I am keen move into a new agency or client-side environment to develop my skills and progress into the next stage of my career.
Work history
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Research ManagerRazor Research
London, United KingdomFull Time
Razor is a vibrant and creative agency, with an excellent reputation. Though predominantly known for their qualitative offering, I joined as a quantitative RM, to support the growth of their new quant venture. I have worked on a variety of mixed-method projects, in close partnership with the qual team, as well as working on some pure quant briefs. I have been responsible for managing entire project process’s; writing proposals/ questionnaires, liaising with clients and suppliers, project management, analysis and creating and delivering engaging debriefs. In addition to working on diverse projects for an impressive client list, I have been active in showcasing Razor’s point of view by writing blogs and thought pieces. I have also been instrumental in driving forward some exciting internal initiatives on creativity and charity partnerships.
Key responsibilities and projects to date:
• Big, strategic projects: I have been influential in a number of strategic projects for brands including WBA, Cosmos and Virgin Media; helping them answer questions around their product offerings to develop new propositions, and on their positioning in the market place, to inform future activities.
• Tactical projects: I have managed projects for brands such as Accolade Wines and Warner Edwards, to help guide them on their packaging design and communications.
Business development: I have played a strong supporting role in proposal writing, and acting as the Razor ‘quant rep’ on a number of new business enquiries.
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Senior research consultantSystem1Research
- London, United KingdomFull Time
System1 is focused on using breakthroughs in psychology, behavioural economics and social sciences to better understand and predict people's behaviour. Key to this role was utilising the range of ‘S1 tools’ to the best of their ability, creating and delivering memorable research and being responsible for developing trusted advisor relationships with clients. Within this position I really advanced my managerial skills and honed my consultative approach (both internally, and externally with clients). System1 helped to broaden my experience in consulting on a range of topics from advertising, innovation/NPD and broader brand strategies.
Key responsibilities and projects:
• Equity tracking and communications: I was responsible for overseeing and managing the brand equity and marketing communications relationship with System1’s biggest client, Premier Foods, across their seven product categories. A key aspect of this role was ensuring the delivery of high quality insight and joined up strategic recommendations for some of Britain’s best loved brands.
• Advertisement testing: I ran ad testing projects for many high profile campaigns including the 2016 John Lewis Christmas activity.
• Product innovation: I delivered a number of projects using Predictive Markets; System1’s award-winning idea screening solution for clients such as Arla Foods and Premier Foods.
• Business development: I had a high level of involvement in proposal writing and was instrumental in supporting numerous new business pitches.
• Managing and training team members: I directly managed two people, taking responsibility for objective setting, performance reviews, training and workloads.
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Skills
- Project Management
- Strategic Planning
- Strategy
- Research
- Market Research