Jo works as Head of Social Media, Digital and Creative across a wide selection of clients placed in the beauty, lifestyle, hospitality, travel, fashion and wellness sectors. She combines a mix of social media strategy and art direction when working with a brand, focusing particularly on aesthetic, engagement, community development, campaign management and content creation for all social media platforms.
Brand List:
Paul Edmonds
Mark Hill
Tweezerman
Alumier
Hydropeptide
Jan Marini
Aroma Works
Dermalux
Kevin Clifton
SCRUBD
Missguided
Bondi Sands
Umberto Gianni
Newgate
KMS
Formula
Outline London
Hilton Hotels
Hampton Hotels
Radisson
Marco Pierre White
Beyond Medispa
Skinforia
Kate Kerr
JJS Lee
Henry Holland
Mustela
Youngs Pubs
Apartment Group
Malhotra Group
Additional responsibilities and achievements:
RKM
New business research, pitching and proposals
Management of a team of three
Social media strategy & client management
Paid media strategy and management of budgets
Responsible for setting KPIs and ensuring these are met
Influencer relationships
Campaign concept and management
Art direction
Re branding for brands
SEO
Email marketing
Development of ad words
Establishing aesthetic for brands
Event planning
VIP relations
Analytics and reporting
Content creation
Photo shoot directing and planning
Video shoot directing and planning
Social media listening and scheduling
Responsible for all new digital developments and updates
Ensuring all execs are providing brands with a high standard of community management
Google analytics and traffic monitoring
Achievements:
Launching SCRUBD for men male grooming brand and establishing the brand from the beginning. The brand have now gone on to win a GQ magazine award and are the first best seller in Harvey Nichols and launched with over 40k social reach
Being appointed to re brand Aroma Works including content creation, social media and website. Feedback from press: "After the re brand of Aroma Works, it now beats The White Company."
Handling all the social media, photography and content creation for the BAFTA's & Paul Edmonds hair.
Being appointed to handle all the digital, social media and creative communication for Skinforia - a new beauty platform to rival Cult Beauty, Look Fantastic etc
B.
New business sourcing
Management of a team of four
Aligning and directing the graphic designer
Working collaboratively with PR, VIP and influencer
Social media strategy and client management
Responsible for setting KPIs and ensuring these are met
Heading the paid media division
SEO
Blogs
Event planning
Analytics and reporting
Content creation
Photo shoot planning
Social media listening and scheduling
Community management
Achievements:
Growing Mark Hill Hair social from 25k to 60k after signing the brand
Establishing a global social media and influencer presence for Bondi Sands tanning brand
CGC
Account management of high profile hotel brands
Management of a team of 6
New business pitching
Working closely with graphic designer and video producer to provide content
Responsible for setting and ensuring KPIs
Producing paid media monthly plans
Event attendance
Blogs
Analytics and reporting
Community management
Social media listening and scheduling
Content creation
Achievements:
Responsible for growing the Apartment Groups combined social media following to over 50k
Increasing wedding sales with a campaign for Hampton by Hilton to over 200 in one month
Work history
R
R
Head Of Social, Digital & CreativeRKM
London, United KingdomFull Time
Sourcing new business
Pitching
Art Direction
Website rebranding
Campaign Management
Influencer Management and relationships
Events
Social media strategy
Paid media strategy
Content Creation
Photo shoot management
Video shoot management
Social scheduling
Analytics
Listening
Moodboarding
VIP relations
Copywriting
Photoshop
Final Cut Pro
T
T
FounderThe Social Collective
London, United KingdomFreelance
Founded the social and influencer collective - a freelance website with select clients and a function allowing influencers to become part of a collective network to encourage content amongst each other.
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Skills
- Social Strategy
- Content Creation
- Influencer Engagement
- Campaign Management
- Paid Social
- Community Management
- Analytics
- Communication
- Photoshop
- Copywriting