About me
I am a degree educated Account Director, Coach and Writer, with extensive experience working for a number of global organisations to tell their story through clear and creative marketing and communications strategies.
Passionate about communicating the right message through the right channels, engaging with audiences in an authentic way, I love working collaboratively with teams to bring ideas to life, whilst maximising ROI and increasing revenue growth.
With expertise in developing and delivering marketing and communications plans, I also manage, lead, coach and mentor client services and marketing teams to support people in being the best version of themselves.
Key Competencies:
- Critical Thinking
- Strategy Planning and Implementation
- Project Management
- Financial Management
- Communication
- Coaching and Mentoring
Technologies:
Microsoft Word, Excel, Publisher, PowerPoint, Umbraco, InCopy, Smartsheets, JIRA, Paprika, Slickplan, Basecamp, Zoom, Slack, Trello, TeamGantt, Adobe, Keynote, Wordpress
Work history
M
M
Account DirectorMark-making Ltd
- High St, Chipping Norton OX7 5AD, UKFull Time
Key responsibilities:
• Led and managed marketing and communications projects for large national retail and business financial services organisation and global bathroom retailer, providing strategic counsel to senior stakeholders. Delivered value propositions, content strategy, copywriting, marketing campaigns, event management including trade shows as well as financial management and client development through organic growth of account measuring against KPIs. Managed, led and coached team of four account managers.
• Led mark-making new business, marketing, events and thought leadership. Lead follow up, event planning, new business strategy, new business meetings and pitching, proposal and RFP response creation, content strategy. Managed external new business lead generation company.
Freelance VariousSpark44
- Birmingham, United KingdomFreelance
Roles included Senior Project Manager, Account Manager, Production Manager and Resource Manager.
Key responsibilities:
• Managed and implemented Jaguar Land Rover (JLR) marketing campaigns and vehicle, product and accessory launches. Project management of POS, direct mail, events and digital marketing delivery from concept to launch and beyond. Oversight of multiple internal teams, and managed team of 20 market account managers UK and Europe based. Worked closely and collaboratively with senior JLR stakeholders and external partners. Developed strategy, customer journey and consumer segmentation as well as delivering tactics for large trade and consumer remanufactured parts campaign to increase product sales.
• Identified and implemented process efficiencies and working practices, planned deliverables using Smartsheets to manage multiple global launch timings and appointed point of escalation for a number of teams within the business. Created detailed daily and weekly reporting sources for JLR stakeholders and senior Spark44 leadership.
• Managed daily planning and workflow of Creative, Production and 50-strong digital content team. Managed 10,000+ asset library of all Jaguar and Land Rover assets.
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Skills
- Print Management
- Account Direction
- Budget Management
- Business Development
- Negotiation
- Relationship Management
- Account Management
- Communication
- Creativity
- Leadership
Education
U
U
Diploma in CoachingUniversity of Warwick
Warwick, United Kingdom
B
B
CIM Professional Diploma in MarketingBirmingham City University
- Birmingham, United Kingdom
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Awards
B
B
Birmingham Young Professional of the Year FinalistBYPY