Jo Hardy

Jo Hardy

Freelance Account Director | Project Manager | WriterOxford, United Kingdom
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Jo Hardy

Jo Hardy

Freelance Account Director | Project Manager | WriterOxford, United Kingdom
About me
I am a degree educated Account Director, Coach and Writer, with extensive experience working for a number of global organisations to tell their story through clear and creative marketing and communications strategies. Passionate about communicating the right message through the right channels, engaging with audiences in an authentic way, I love working collaboratively with teams to bring ideas to life, whilst maximising ROI and increasing revenue growth. With expertise in developing and delivering marketing and communications plans, I also manage, lead, coach and mentor client services and marketing teams to support people in being the best version of themselves. Key Competencies: - Critical Thinking - Strategy Planning and Implementation - Project Management - Financial Management - Communication - Coaching and Mentoring Technologies: Microsoft Word, Excel, Publisher, PowerPoint, Umbraco, InCopy, Smartsheets, JIRA, Paprika, Slickplan, Basecamp, Zoom, Slack, Trello, TeamGantt, Adobe, Keynote, Wordpress
Projects credited in
  • Jo Hardy
    Jo HardySeed Special for Christmas: Singing had saved his life. Being here and being able to sing in front of her was the only gift he needed. He smiled to himself. That night she had found him. Abandoned. Fragile. Tiny. His delicate little fingers reaching out to death’s door. But her love of singing had revived him. Every cell in his body nurtured. He would never have enough words to thank her. So instead, he would sing. And sing some more. He looked at the worn photo of that night. He carried it
  • Jo Hardy
    Jo HardyShe knew that getting away from where she was from was the best decision her Father could make for her. But she didn’t have to like it. London was magic. London was sparkle. She couldn't help but feel like this place was inadequate in comparison. But here she might have a bright future. Here, she would be free from the toxicity. The darkness that so nearly sucked her in and allowed her to dangle on the metaphorical cliff edge. As she stood in the cool dusky air, she could feel the stillness enve
  • Jo Hardy
    Jo HardyHe’d sat there for the best part of an hour now. His gaze fixed as they splashed each other. The wind smarting their faces with the sea air. They were strangers. Yet he felt their familiarity in his heart. He’d promised them he would keep their secret and stay away all those years ago. Yet here he was. They had travelled over 5,000 miles since then. To freedom. Finally not looking over their shoulder at every corner they turned. But little did they know, danger wasn’t far away again. And this ti
  • Jo Hardy
    Jo HardyThe aftermath of the night before. As the rest of the town slept, how could he tell his boys what had happened to their mother. Their innocent smiles that glistened in the morning sunshine had brought a smile to his face every day for 7 years. Flashes of what happened last night seeped in. They’d only settled here 6 months earlier. For a new life. A fresh start. And what now? He didn’t know what lay ahead. All he knew was that he was their protector. He adored them and he’d do anything to make s
  • Jo Hardy
    Jo HardyStepping into the lift at 5pm each day was the highlight of her day. In that 2x2m box, those three little minutes allowed her to breathe, and Jim would check in on her. They’d been doing this for as long as the life behind her front door had existed. Ever since that day when she ran to the lift in floods of tears to find Jim just about to pull the grate closed. Jim was there every day without fail. He couldn’t save her, but those 3 minutes allowed her to survive. Until day 0. The day everything
  • Jo Hardy
    Jo HardyShe intrigued him. His eyes studied every detail of her. He stood watching her as she climbed out of the same dilapidated truck that did the 100-mile journey and dropped her off every month. Her crumpled yellow dress, her bruised knees, her skinny legs. He’d spent so much time in her presence as a baby, unbeknownst to him. A life before his mother had abandoned him and his father. He felt the familiarity of her, but it immediately triggered the feeling of abandonment again. She came. She woul
Work history
    M
    M
    Account DirectorMark-making Ltd
     - High St, Chipping Norton OX7 5AD, UKFull Time
    Key responsibilities: • Led and managed marketing and communications projects for large national retail and business financial services organisation and global bathroom retailer, providing strategic counsel to senior stakeholders. Delivered value propositions, content strategy, copywriting, marketing campaigns, event management including trade shows as well as financial management and client development through organic growth of account measuring against KPIs. Managed, led and coached team of four account managers. • Led mark-making new business, marketing, events and thought leadership. Lead follow up, event planning, new business strategy, new business meetings and pitching, proposal and RFP response creation, content strategy. Managed external new business lead generation company.
    Spark44 logo
    Spark44 logo
    Freelance VariousSpark44
     - Birmingham, United KingdomFreelance
    Roles included Senior Project Manager, Account Manager, Production Manager and Resource Manager. Key responsibilities: • Managed and implemented Jaguar Land Rover (JLR) marketing campaigns and vehicle, product and accessory launches. Project management of POS, direct mail, events and digital marketing delivery from concept to launch and beyond. Oversight of multiple internal teams, and managed team of 20 market account managers UK and Europe based. Worked closely and collaboratively with senior JLR stakeholders and external partners. Developed strategy, customer journey and consumer segmentation as well as delivering tactics for large trade and consumer remanufactured parts campaign to increase product sales. • Identified and implemented process efficiencies and working practices, planned deliverables using Smartsheets to manage multiple global launch timings and appointed point of escalation for a number of teams within the business. Created detailed daily and weekly reporting sources for JLR stakeholders and senior Spark44 leadership. • Managed daily planning and workflow of Creative, Production and 50-strong digital content team. Managed 10,000+ asset library of all Jaguar and Land Rover assets.
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Skills
  • Print Management
  • Account Direction
  • Budget Management
  • Business Development
  • Negotiation
  • Relationship Management
  • Account Management
  • Communication
  • Creativity
  • Leadership
Education
    U
    U
    Diploma in CoachingUniversity of Warwick
    Warwick, United Kingdom
    B
    B
    CIM Professional Diploma in MarketingBirmingham City University
     - Birmingham, United Kingdom
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Awards
    B
    B
    Birmingham Young Professional of the Year FinalistBYPY