Helping some of the world’s most loved brands to create innovative, relevant strategies and campaigns for today’s consumers, Jo is an award-winning, multi-disciplined creative with over 15 years experience. Her clients have included Nike, Adidas, Diesel, MADE.COM, Burberry, Pepsico, Diageo and Bacardi Global Brands.
Projects
Projects credited in
- MADE TalentLABTalentLAB is a new crowdfunding and crowdsourcing platform from MADE.COM. Anyone with a design idea can upload it to the platform and be in with a chance of getting it manufactured by MADE and sold on the website. Anyone who makes it through the crowdfunding stage to get their design sold on the website gets the same contract and royalties as any of our established designers.17
Work history
CEOD&AD
London, United KingdomPart Time
Chief Creative OfficerMADE.COM
- London, United KingdomFull Time
Leading the global brand and creative team, our in-house agency is responsible for:
- Brand strategy
- Creative production - in-house creative photo studio & designers delivering all creative assets from ecomm and digital marketing to 360º campaigns
- Content & Social - copywriter, storytellers and content producers across Europe
- Advertising campaigns - from ATL, OOH and TV commercials to digital and paid social.
- PR and Comms
- Influencer marketing - building genuine brand advocates across all major social networks.
- Brand experiences and events - on and offline.
- Brand collaborations
- Retail - store design, visual merchandising, blending physical and digital shopping experiences
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Skills
- Fashion
- Digital Media
- Events
- Marketing PR
- Branding
- Promotions
- Brand Management
- Market Research
- Marketing Strategy
- Planning Strategy
- Social Media Marketing
- Strategic Planning
- Creative Direction
- Communications
- Consumer Behavior
- Agency Experience
- Brand Collaboration
- Influencer Marketing
- Business Development
- Business Startups
Education
C
C
(BA hons) Graphic DesignCentral Saint Martins
- London, United Kingdom