Jo Jackson Chief Creative Officer | The Dots

Jo Jackson

Chief Creative OfficerLondon, United Kingdom
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Jo Jackson

Chief Creative OfficerLondon, United Kingdom
About me
With over 15 years experience in branding and marketing, Jo now leads the brand from its global HQ in London. Overseeing everything from brand strategy and advertising through to building innovation within retail, social and advocacy campaigns. Previously, Jo worked directly with Diesel's artistic director Nicola Formichetti, responsible for the brand's creative strategy and international advertising campaigns. Leading creative agency relationships, managing the internal global creative teams and delivering a consistent marketing message across all online and offline platforms. Prior to going brand-side, Jo established and ran her own creative agencies, with a focus on social and cultural influencers. Here she created global communication strategies, award-winning content, brand advocacy/influencer programmes, experiential campaigns and delivered trend insights and events for clients including Nike, Gap, Red Bull, Microsoft, PepsiCo, Bacardi Global Brands, Nokia, Diageo & Bestseller. In 2004 Jo co-founded Beyond the Valley – an award-winning design boutique and fashion label based in London’s West End. Over the next five years, she helped launch more than 300 emerging British designers into the fashion, art and design industries. Jo regularly judges D&AD, New Blood Awards, Le Book, CreativePool, Superbrands and Coolbrands UK awards to name a few, alongside presenting keynote speeches at international events, where she always tries to throw in at least one bad joke.
  • Protein Agency
    Protein Agency showreel:
  • Protein Insight
    Protein Audience Survey 2014: Audience Behaviors
Projects credited in
  • MADE TalentLAB
    TalentLAB is a new crowdfunding and crowdsourcing platform from MADE.COM. Anyone with a design idea can upload it to the platform and be in with a chance of getting it manufactured by MADE and sold on the website. Anyone who makes it through the crowdfunding stage to get their design sold on the website gets the same contract and royalties as any of our established designers. 
Work history
    Chief Creative OfficerMADE.COM
    London, United KingdomFull Time
    Leading the global brand and creative team, our in-house agency is responsible for: - Brand strategy - Creative production - in-house creative photo studio & designers delivering all creative assets from ecomm and digital marketing to 360º campaigns - Content & Social - copywriter, storytellers and content producers across Europe - Advertising campaigns - from ATL, OOH and TV commercials to digital and paid social. - PR and Comms - Influencer marketing - building genuine brand advocates across all major social networks. - Brand experiences and events - on and offline. - Brand collaborations - Retail - store design, visual merchandising, blending physical and digital shopping experiences
    Global Head of Content & Creative ServicesDiesel
     - 36042 Breganze, Province of Vicenza, ItalyFull Time
    Director of the global content and creatives teams based in Diesel's HQ in Italy. Responsible for leading five core marketing teams in the strategy, creation and management of all branded content for Diesel and Diesel Black Gold: Advertising Production – Campaign strategy to production management Digital marketing –, owned social channels, online partnerships Digital Content/Design – production and design of all online content Editorial – owned digital, social channels and CRM Events/Presence marketing – fashion shows, global events, internal events/presentations Working directly with Diesel's artistic director Nicola Formichetti, Jo is responsible for the idea generation and marketing strategy for the brand's global advertising campaigns, overseeing leading creative agency relationships, and delivering a consistent brand message across all online and offline platforms.
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  • Fashion
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Market Research
  • Marketing Strategy
  • Planning Strategy
  • Social Media Marketing
  • Strategic Planning
  • Creative Direction
  • Communications
  • Consumer Behavior
  • Agency Experience
  • Brand Collaboration
  • Influencer Marketing
  • Business Development
  • Business Startups
    (BA hons) Graphic DesignCentral Saint Martins
     - London, United Kingdom