Jo Lumb

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Jo Lumb

Projects credited in
  • Diesel - Japanista, Road to Tokyo
    Diesel - Japanista, Road to TokyoExperience and own the FW16 collection as it hit the runway FW16 was more than a collection, it was a celebration of 30 years of Diesel's rebel spirit. So when they said they wanted something different to mark the occasion, we pushed the boundaries of fashion marketing. We built an immersive campaign that took consumers from backstage to the front row, and created a digital shopping experience, shoppable from the runway. A dystopian-style film followed the models on a hedonistic night out in T
  • LEGO Rebuild The World Creators - Alexa Meade
    LEGO Rebuild The World Creators - Alexa MeadeLEGO invited artist Alexa Meade, famous for her play on perspective, to team up with kids to see how they could inspire each other. They combined the kids’ ideas with Alexa’s LEGO bricks to not only create a surreal masterpiece but also rebuild her approach to creating art in the process. The result? Re-building something truly unique. 
  • Diesel: Road To Tokyo
    Diesel: Road To TokyoArtistic director, Diesel Nicola Formichetti Director Alexander Turvey Director of photography Jacob Scott Editor Jason Bradbury Art director Reeve Rixon Copy Sarah Hecks Senior producer Jo Lumb Read more here.