About me
Throughout my career, I have nurtured a talent for marketing through my passion for books and gained invaluable experience at several major publishing houses.
My campaign experience has spanned across debut authors, renowned brands, and a range of audiences. Additionally, I have developed my knowledge of the publishing industry as a whole by working on industry- wide event campaigns including World Book Day, Empathy Day, and London Book Fair.
Having been laid off as a consequence of the COVID-19 pandemic, I am open to both freelance work and full time roles, as I am eager to continue developing my skills.
Work history
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Marketing VolunteerEmpathyLab
United KingdomFreelance
I originally offered my marketing knowledge and skills to EmpathyLab during my furlough period, having worked with them on a pro bono basis in a previous role. I have since been able to contribute to their vital work in a variety of ways and continue to do so.
- Leading the redevelopment of the EmpathyLab website, including a complete overhaul of the sitemap, and updating overall design – a project that is currently in progress.
- Assisting in the development of plans for Empathy Day 2021 and the launch of the upcoming Read for Empathy book collections.
- Editing of multiple author videos for Empathy Day 2020, allowing our activities to be fully accessible during the lockdown, featuring authors Cressida Cowell, Malorie Blackman, Robin Stevens, and Onjali Rauf, amongst others.
- Design and creation of marketing assets across multiple platforms, including YouTube, Instagram, Facebook, and Twitter, ensuring brand guidelines were adhered to.
- Contributing to weekly team calls with the wider EmpathyLab team, giving clear feedback and updates on projects.
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Marketing OfficerFMcM Associates
- London, United KingdomFull Time
This role allowed me to use my knowledge of branding, marketing, and social media to enhance and expand the campaigns of several clients, including World Book Day, London Book Fair, London Book & Screen Week, and University of East Anglia’s Creative Writing team. I have since worked with the FMcM team on a freelance basis, working on projects for World Book Day and Amazon.
- Freelance projects including social media strategy and analysis of audience engagement for the announcement of World Book Day’s 2021 £1 books and paid influencer campaigns for Amazon, focusing on bookstagrammers.
- Advising the World Book Day team on social media strategy - focusing on outreach within the education, children’s media, and home-schooling communities, assisting in the recruitment of high-profile ambassadors, and the marketing behind the hugely successful Share A Million Stories campaign.
- Developing social media and marketing strategy for EmpathyLab, as well as curating content for a media kit for Empathy Day 2020.
- Liaising with the University of East Anglia on social media content and marketing opportunities surrounding the 50th anniversary of their landmark Creative Writing MA
- Ensuring consistent marketing activity for London Book & Screen Week’s varied timetable of events, including panels on Doctor Who, Lynda La Plante, and the anniversary of the beloved satire, Yes Minister
- Contributing to discussions surrounding the design, structure, and content of a new company site.
- Assisting the team where needed with marketing and InDesign support.
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Skills
- Social Media
- Website Development
- Marketing
- Digital Marketing
- Briefing Creative
- Adobe Photoshop
- Video Editing
- Campagin Management
- Brand Marketing
- Copyediting
Education
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English Literature (MA HonsUniversity of Glasgow
- Glasgow, United Kingdom