About me
I hold dual British/New Zealand nationality and am moving to the UK in January 2015 to live.
I’m a digital native who’s passionate about creating, curating and amplifying good content online.
My previous roles in New Zealand included experience in content marketing, community management, developing influencer relationships & building digital content strategy for brands.
The combination of being a trained journalist with five years experience in digital media means I have a well-honed understanding of what makes successful and share-worthy online content.
Key skills: copy writing, social media, community management, digital content strategy, Photoshop, Google Analytics, video blogging, digital media, influencer outreach
Work history
Digital Brand Campaign Manager
Key account management for digital influencer and consumer sampling/advocacy activations that successfully delivered on client KPIs and key targets.
Developed insight-led digital strategies to win new business, recruited digital influencers, managed campaign activity from start to finish and reported back on deliverables and set targets.
Worked across a range of key local and global brands covering beauty, technology and FMCG sectors including the NZ iPhone6 launch for Spark (formerly Telecom), L’Oreal, Pantene, Schick, Mainland, Clinique and Unilever
Blogger Relationships Manager
-
Led the launch of a new business division for nzgirl 1999 Ltd, Bloggers Club - project managing the website build and creation of New Zealand's leading digital influencer community.
Bloggers Club makes it easier for brands to manage their influencer outreach needs by connecting them with over 400 top digital influencers and bloggers to inspire authentic and engaging content and conversations within their communities.
Ongoing recruitment and relationship management of NZ’s top fashion, beauty, lifestyle, design bloggers including Julia & Libby, vloggers Shaaanxo & Kris Fox, Julia from Studio Home, Carly Flynn and Leonie Barlow from The Style Insider.
Created internal blogger relationship management processes and developed initiatives to establish blogging as a professional industry in New Zealand with the introduction of the #officialblogger hashtag.
+ Show more
Skills
- Copywriting
- Blogs
- Online
- Account Management
- Email Marketing
- Marketing Strategy
- Project Management
- Social Media Marketing
- Strategic Planning
- Web Content
- Social
- Communications
- Relationship Management
- Office
- Photoshop
Education
Bachelor of Communications
-
Communications majoring in Journalism
Awards
Top student in AUT Bachelor of Communications Studies, Journalism Major