Work history
Content WriterFarfetch
- London, United KingdomFull Time
- Oversaw Farfetch’s Fine Jewellery category and trained other writers on tone of voice, guidelines and
input from SEO and Editing teams.
- Produced an average of 70 editorials daily aligned with Farfetch's core values, crafting compelling and
revenue-focused content that resonated with prominent luxury brands;
- Conducted comprehensive research on industry trends, competitor landscapes, and audience preferences to develop pertinent and up-to-date content;
- Mentored junior writers on operational procedures, style guidelines, and brand voice, offering feedback and conducting regular training sessions;
- Introduced innovative and interactive segments in weekly meetings to disseminate industry insights, foster collaboration among writers, and share updates with the team;
- Reviewed and refined live descriptions to align with updated guidelines, enhance SEO strategies, and drive revenue growth.
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Marketing AssistantCalzedonia SPA
- Lisbon, PortugalFull Time
Formulated content strategies and campaigns to endorse new product releases, special events, and
brand activations. Analyzed crucial performance indicators to assess content efficacy and guide data-
driven enhancements whilst providing input for visual content (photography, videography, and
graphics) to enrich brand narrative and image.
- Designed and executed comprehensive 360-degree communication strategies.
- Crafted innovative concepts for fashion photography sessions, assuming the roles of creative assistant, styling, and fashion production.
- Regularly engaged with and oversaw celebrities, influencers, and brand ambassadors.
- Coordinated and supported event organization.
- Oversaw social media management and monitored Press & TV coverage.
Skills
- Styling
- Marketing
- Project Management
- Fashion Styling
- Creating Moodboards
- Fashion Shooting
- Communication
- Fashion Advertising
- Fashion Communication
- Fashion Concept