Projects
- Christmas Advent Calendars 2023For its first ever advent calendars, inspiration was drawn from the iconic Daylesford flagship store front in the Cotswolds for an adult calendar and the classic triangle tree shape for a children’s one. Colour palette of greens and whites are used throughout so these limited edition products align with the core Christmas range. Gold foiled accents were added for a festive luxury feel.
Work history
F
F
Freelance Graphic DesignerFreelance
London, United Kingdom
D
D
Lead DesignerDaylesford Organic Farm
- London, United Kingdom
Responsible for bringing brand values to life for customers across 4 London stores and the flagship store in the Cotswolds, across food and drink, household goods, floristry, events, workshops, cafés and pubs, cottages, education and wellbeing. Reported to Head of Creative, overseen by the Creative Director.
Tasks included developing designs and artwork for food and home packaging; photoshoot planning production and art direction; product launch signage; store wayfinding solutions; layout design for
brochures; development of eCommerce assets; café and events menus design and artwork overview; overseeing a junior designer and freelance artworkers; liaising with printers, photographers and stylists.
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Skills
- Adobe Indesign/illustrator/photoshop
- Art Directing
- Signage Design
- Project Management
- Photoshoot Assisting
- Photoshoot Planning
- Organising Photoshoots
- Collateral Design
- Branding Design
- Print Design
Education
Editorial Design
- Lisbon, Portugal
Course in Editorial Design, with a vocational approach, in partnership with industry professionals
Master of Arts in European Studies
- London, United Kingdom
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