About me
I am an experienced designer with a strong background in UI/UX, product design, and graphic design. Currently, I am a Senior UI/UX Designer at Go Thrift and a Lead Product Designer at Zaptic, where I set product direction, conduct user research, and create wireframes and prototypes. Previously, I have worked as a Lead Creative Designer at Fanatics, managing campaigns for high-profile clients like Real Madrid and ADIDAS, and as a UX/UI Designer at Talent Works, delivering meaningful experiences for clients such as Nationwide and Volkswagen. My career began as a freelance Graphic & Motion Designer, collaborating with major brands and agencies, and I have also held roles as an Assistant Graphic Designer at Fanatics. My diverse experience across various industries and my ability to lead design projects from concept to completion make me a valuable asset to any team.
Work history
g
g
Senior UI/UX Designergothrift
Manchester, United KingdomFull Time
- Lead Website Rebrand: Own and develop the end-to-end redesign of the company website, from concept to execution, aligning the visual identity, user experience, and functionality with updated brand values and business objectives.
- Define UX Strategy: Establish and communicate a clear UX strategy that aligns design with business goals and user needs.
- Stakeholder Collaboration: Work closely with leadership, product managers, and engineers to shape and refine the design direction for the company’s products.
- Lead Product Design: Build and drive the product design vision, fostering a culture of collaboration and creativity between the design and engineering teams.
- Prototyping & Design Execution: Lead the creation of high-fidelity prototypes, ensuring design feasibility and successful execution in collaboration with engineering.
- Design System & Standards: Create, maintain, and enforce design systems, standards, and processes to ensure consistency and efficiency across all products.
- Feasibility & Collaboration: Engage with engineers early in the design process to ensure designs are technically feasible and meet business and user requirements.
- Smooth Handoffs: Facilitate clear and efficient design handoffs, maintaining ongoing communication with development teams throughout implementation.
- Continuous Improvement: Drive iterative design improvements and ensure quality assurance through regular feedback and testing.
- Define UX Metrics: Establish key performance indicators (KPIs) such as usability, conversion rates, and customer satisfaction to track and measure design impact.
- Advocate for Testing: Champion continuous user testing and data-driven refinement to optimize the user experience.
- Design Thinking Advocate: Promote design thinking principles and a user-centric approach throughout the company.
- Communication with Stakeholders: Regularly communicate design decisions, progress, and challenges to key stakeholders to ensure alignment and transparency.
- Innovation & Experimentation: Foster a culture of innovation, encouraging experimentation and creative problem-solving across the design team.
- Inclusive Design Practices: Promote accessibility and inclusivity in design to ensure products serve a diverse range of users.
- Standardisation of Tools: Standardise design tools, processes, and practices across the team to enhance efficiency and consistency.
Z
Z
Head of Design (maternity cover)Zaptic
- Manchester, United KingdomFull Time
- Lead and Mentor Design Team: Provide leadership and guidance to the design team, fostering growth, skill development, and a collaborative environment.
- Advocate for Design: Ensure design has a strong voice in the business by aligning design initiatives with company goals and communicating the value of design to stakeholders.
- Cross-department Collaboration: Foster strong collaboration between Engineering, Customer Service, and other departments to ensure design solutions meet user needs and business objectives.
- User-Centric Practices: Champion a user-centric approach across the company, ensuring that design decisions prioritise the end user at every stage of product development.
- Adherence to Design Guidelines: Ensure that design teams follow established design guidelines and best practices to maintain consistency and quality across all projects.
- Continuous Improvement: Encourage ongoing feedback and iteration to improve design processes, tools, and overall team performance.
- Stakeholder Communication: Communicate design vision, strategy, and progress to internal stakeholders, ensuring alignment and transparency.
- Promote Design Thinking: Advocate for design thinking methodologies to solve business challenges with creative, user-centered solutions.
+ Show more
Skills
- Wireframing
- Prototyping
- UX Design
- UI Design
- Digital Design
- Branding
- Social Media