Work history
Marketing and Events ManagerQuirky Group
London, United KingdomFull Time
- Promoted from Marketing and Events Executive in January 2018, within 10 months of joining
- Leading on and assisting in the planning and delivery of events, trade shows and pop-ups for clients, mostly FMCG companies in the food and drinks industry
- Managing event logistics and budgets, delivering consumer events, exhibitions, and experiential and guerilla marketing campaigns on behalf of clients, like Fentimans, Teapigs and Britvic
- Launched the company’s Brand Ambassador program, interviewed and recruited staff; brief them on the brand they represent on a project basis
- Communicating with retailers, like Harvey Nichols, on behalf of brands about long-term sampling schedules
- Creating and executing yearly and monthly marketing strategies (including blog, social media)
- Owning all social media channel posting and scheduling through apps Later and Buffer
- Building an online audience and keeping followers engaged across Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube
- Being in charge of all paid digital advertising, including Google Ads (PPC) and social media ads
- Writing, designing and scheduling monthly newsletter updates through Mailchimp; expanding the database through data capture, and keeping it up-to-date and organised
- Created and managing 2 websites through Squarespace
- Briefing agencies, photographers, videographers on projects; creating long-term content schedules and storyboards for freelance creatives
Skills
- Editing Copy
- Marketing
- Marketing Strategy
- Social Media Marketing
- Copywriting