Joana Petrova
Available

Joana Petrova

Marketing and Events ManagerLondon, United Kingdom
+ Info

12

Connections
Pip Jamieson
Adryan Smith
Sofia von der Schulenburg
Joana Petrova
Available

Joana Petrova

Marketing and Events ManagerLondon, United Kingdom
Work history
    Quirky Group logo
    Quirky Group logo
    Marketing and Events ManagerQuirky Group
    London, United KingdomFull Time
    - Promoted from Marketing and Events Executive in January 2018, within 10 months of joining - Leading on and assisting in the planning and delivery of events, trade shows and pop-ups for clients, mostly FMCG companies in the food and drinks industry - Managing event logistics and budgets, delivering consumer events, exhibitions, and experiential and guerilla marketing campaigns on behalf of clients, like Fentimans, Teapigs and Britvic - Launched the company’s Brand Ambassador program, interviewed and recruited staff; brief them on the brand they represent on a project basis - Communicating with retailers, like Harvey Nichols, on behalf of brands about long-term sampling schedules - Creating and executing yearly and monthly marketing strategies (including blog, social media) - Owning all social media channel posting and scheduling through apps Later and Buffer - Building an online audience and keeping followers engaged across Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube - Being in charge of all paid digital advertising, including Google Ads (PPC) and social media ads - Writing, designing and scheduling monthly newsletter updates through Mailchimp; expanding the database through data capture, and keeping it up-to-date and organised - Created and managing 2 websites through Squarespace - Briefing agencies, photographers, videographers on projects; creating long-term content schedules and storyboards for freelance creatives
Skills
  • Editing Copy
  • Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Copywriting