Joanna Bird Art Director | The Dots

Joanna Bird

Art DirectorLondon, United Kingdom
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Joanna Bird

Art DirectorLondon, United Kingdom
About me
WWW.JOANNABIRDDESIGN.COM I am an Art Director and Multidisciplinary Graphic Designer with a meticulous eye for detail. I have worked as a designer in London for the last eight years, starting in a small agency of five people, and now working with a larger team of fifty in a renowned publishing house. I’ve worked my way up from Intern and Junior Designer, to Art Director, now taking a leadership position in creative teams. I’ve collaborated with a range of high-end clients and titles from The Times and Sunday Times, to IBM, Knight Frank, MSCI and KPMG across editorial design, advertising, infographics and illustration among many more. I use a unique and adaptable design style to solve the creative challenges presented by even the most unusual brief. I work with a flexible approach as part of a larger team and place a high value on collaboration, growth and mentoring. I believe in helping clients to develop timeless and memorable design solutions that hone their competitive edge across both print and digital mediums.
Projects
Projects credited in
  • Digital Marketing CampaignProject Overview An intergearted digital re-booking campaign for Canto Court – a prime student accommodation building in Central London – was targeted at existing residents and was pivotal in securing substantial revenue in just 5 weeks, representing 0.6% of revenue to spend ratio. A collaborative approach with both the client and student base ensured a campaign of substance, style and great success.
Work history
    Art DirectorRaconteur Media
    London, United KingdomFull Time
    Reporting to the Head of Design, I am responsible for line managing a team of four mid-weight designers and illustrators across a range of projects. I also provide art direction and guidance for the full team of 9 mid-weight and senior designers. Other duties include: - Acting as brand guardian for Raconteur's internal and external productions - Commissioning and art directing illustrators, including the development of project briefs - Mentoring the design team - Assisting with interviewing and hiring for new roles - Line management including conducting performance reviews and one-to-ones - Executing design concepts across any necessary platform across both print and digital platforms - Presenting design solutions to both internal and external stakeholders and leading design discussions - Print production including artworking and signing off proofs
    Senior Graphic DesignerRaconteur Media
     - London, United KingdomFull Time
    Reporting to the Head of Design, I was responsible for leading and directing a team of designers across a range of projects. My role included: - Acting as brand guardian for our Custom Publishing, Digital and Marketing divisions - Directing a team of 6 designers and illustrators across various experience levels - Providing art direction for the marketing team across various campaigns, content, and guides - Commissioning and art directing illustrators and photographers - Mentoring the junior members of the design team - Assisting with interviewing and hiring for new roles - Liaising with account managers to track and assess project budgets and hours - Executing design concepts across any necessary platform, including digital and social - Print production and management - Speaking and advocating for the value of design at Raconteur events - Liaising with both internal and external stakeholders and presenting design solutions - Building a strong understanding of the creative content market, particularly across B2B brands and various business sectors.
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Skills
  • Print
  • Publishing
  • Web Design
  • Illustration
  • Data Visualisation
  • Infographic Design
  • Editorial Design
  • Art Direction
  • Digital Design
Education
    Bachelor of Arts (BA) University for the Creative Arts
     - Epsom, United Kingdom
    Foundation Diploma in Art and DesignUniversity of The Arts London (UAL)
     - London, United Kingdom
Awards
    Finalist - The Drum Design Awards - Print Design CategoryThe Drum
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    Judge - Creative Pool Annual 2019 - Graphic CategoryCreativepool Awards
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