Joanna Kyte

Joanna Kyte

Freelance WriterLondon, United Kingdom
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Joanna Kyte

Joanna Kyte

Freelance WriterLondon, United Kingdom
About me
Specialising in feature writing, editorials and branded content.
  • Take a Seat at Brasserie Hennes | H&M AW22
    Take a Seat at Brasserie Hennes | H&M AW22During Paris Fashion Week, the fashion-forward will descend upon the city in all their unique, AW22 newness. Want to spot the hottest looks of the season? Sit front row at Brasserie Hennes — everyone is invited to enjoy the accidental catwalk! Discover more about Brasserie Hennes:
  • Welcome to Hôtel Hennes | H&M SS22
    Welcome to Hôtel Hennes | H&M SS22At Hôtel Hennes, you are the main character of each day. It’s time to check in to check out – vacation looks good on you.
  • The Weird and the Wonderful: Portraits from Seoul Fashion Week
    The Weird and the Wonderful: Portraits from Seoul Fashion WeekTwice a year, fashion enthusiasts flock to Zaha Hadid’s futuristic Dongdaemun Design Plaza to celebrate Seoul Fashion Week. Outside of the Spring/Summer 2020 shows, the space – located in the commercial centre of the capital – becomes a platform for hundreds of local and international street stylers. A kaleidoscope of bold expression and aesthetic statements emerge, told freely and unapologetically through an eclectic mix of superhuman, cyberpunk, ulzzang and K-pop inspired styles. Read more: h
  • What If “The Right Decision” Doesn’t Exist?
    What If “The Right Decision” Doesn’t Exist?It was 40 contemplative minutes that I lay on top of my bed with my shoes, tightly laced and my coat, zipped right up. My position was flat and off-center, diagonally balanced over a host of miscellaneous bedroom items. On personal record, it was a highly unimpressive moment with only one saving grace — the thought that maybe, I resembled an Deseree Akhavan protagonist right now. I didn’t. I had psyched myself up to finally tell someone that I love them but instead, ended up here, fearful and ho
  • Adwoa in Ghana
    Adwoa in GhanaFor the first time, Adwoa Aboah is photographed in Accra, Ghana, as she returns home to visit her family. Discover Adwoa’s journey and our Autumn/Winter Pre-Collection, captured by Juergen Teller. ‘Going home, back to the motherland. A place where I felt like an outsider but always wanted to belong. Growing up differently, never knowing the mother tongue. Where my father was born, the other half of my British blood, Accra. Home away from home with the church and the swing and grandma and granda
  • Making the most of PMS
    Making the most of PMSThe quick-fire, verbal atonement for our emotions at the time of our period is a suppressive tradition that spans across generations. “I’m feeling super lonely” - no, no you’re due for your period. “I have unhealthy hang-ups about my appearance” - wrong! You’re on your period. “I’m showing signs of depression” - don’t seek help, it’s just your period. These snap-back justifications arrive like a triumphant chorus of ‘you’re not crazy’ - a dismissive remedy that rides the loop of denial for appro
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Work history
    Brand, Fashion and Features WriterVarious
    London, United KingdomFreelance
    As an experienced writer, I've worked on a host of editorial, journalistic and commercial content for brands and publications including H&M, Burberry, GANNI, Selfridges, i-D, Dazed Beauty, Matches Fashion, Man Repeller, Refinery29 and ASOS. This content includes; branded fashion campaigns, tone of voice projects, editorial strategy, fashion and beauty stories, opinion pieces, interviews, script writing, marketing copy and cross-channel content for social media.
    Burberry logo
    Burberry logo
    Brand WriterBurberry
    London, United KingdomFull Time
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  • Beauty Writing
  • Fashion Writing
  • Social Media
  • Brand Campaigns
  • Brand Writing
  • Content Editor
  • Content Creation
  • Feature Articles