Jo-An is a London-Based art director working in photography, short film, interactive design and installation. She is currently studying (BA) Design for Art Direction at London College of Communication. Drawing upon philosophy, contemporary social and environmental issues that as a conceptual basis. Her works Explore the connection to an unseen power, utilising the multiple mediums of video, photography, installation and digital animation to activate psychological responses from the audiences, produce psychological pressure like tension and anxiety on the viewers, aim to create deeper communication with the audiences.
Projects credited in
- Autograf - Nobody Knows (feat. WYNNE) [Music Video]Architecture representing the different forms of status in society. A music video that explores social oppression and loneliness in urban cities, without a human character, focusing only on the environment that surrounds them, in different countries and cities (UK, Hong Kong, Taiwan). The concept between atmosphere and locations used to express the beat of the song, using architectural enhancing to the structure of the music video. The sensation will illustrate the only “human” interaction,
- Throw ProjectAn interactive multi-sensational publication intends to play with the form and thought of plastic packaging in the fashion industry. Rethinking the purpose and need of plastic as a whole. A 2D, 3D and 4D experience is a bridge between art and technology; This project was created around the question ‘What is sustainability?’ within a playful form of an art book. We have used repurposed material throughout the publication to lower the waste and enveiromental impact. Experience and reminder t
Work history
Skills
- Art Direction
- Video Directing
- Video Production
- Image Retouching
- Marketing
- Leadership
- Illustration
Education
Design for Art Direction (BA HONS)University of The Arts London (UAL)
London, United Kingdom