About me
Strategic Market Planning / New Business Development / Profit Optimisation Performance Evaluation / Portfolio Management / Staff Training & Leadership
Results-driven professional with outstanding record of success delivering impactful strategies that drive revenue growth and increase brand value. Growth-focussed marketing leader with hands-on experience implementing marketing, sales, and promotional programmes to maximise revenue and market share. Adept at establishing, maintaining, and improving sales and company’s presence within highly-competitive international markets. Demonstrated ability in multitasking and dealing with tight deadlines to achieve positive outcomes for all stakeholders.
Proficient in capitalising on new business opportunities, building strong work relations with stakeholders, developing top-performing teams, and administering operations. Instrumental in articulating intricate information into a concise and simple language for improving service awareness and ensuring productive communication.
Areas of Expertise:
● Marketing Strategy Development
● Contract Development & Negotiations
● Trend, Market, & Competitive Analysis
● Process Redesign & Change Management
● Web Build & Development
● Brand Creation and Development
● Sales & Account Management
● Policies & Procedures Compliance
● Marketing Campaign Management
● Budgetary & Cost Control
● Team Building & Leadership
● CRM/Database Implementation
Work history
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Senior Sales and Marketing ManagerThe Institute of the Motor Industry
- Hertford, United KingdomFull Time
Build and develop a team, plan and execute a strategic marketing plan and implement sound processes to better support the business.
Research, plan and implement a new marketing strategy to support all areas of the business, more aligned to core objectives. Improve business approach to marketing, tracking and processes. Aid communication across departments to improve visibility of projects. Help, support and lead on key areas of work. Grow and service the membership network whilst supporting the motor industry.
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Head of MarketingScape
- London, United KingdomFull Time
Direct a wide-range of functions, including strategic decision making, business development, financial planning, relationship building, and stakeholder management.
Improve company’s image in a highly-competitive environment by optimising overall marketing processes with a keen focus on web and online strategies, including SEO, PPC, web management, and user experience. Spearhead a high-potential team of four dedicated marketing professionals and provided expert advice to produce excellent work. Deliver remarkable leadership for strategic marketing planning, key account management, process improvement, stakeholder management, and lead brand engagement to ensure consistent business growth. Develop best-in-class strategies to increase revenue, profitability, margin growth, market share, and customer retention. Gather market intelligence and secured new business opportunities within competitive market environment.
Selected Contributions:
● Enabled better visibility and more detailed insight into user behaviour, product popularity, and revenue generation by rolling out improved tracking and e-commerce across the Scape.com site and scapeliving.cn.
● Played an integral role in launching a VR experience, new Chinese website, and improved collateral.
● Introduced detailed strategy and budget based on sound analysis of previous activity, stats, and market insights to ensure maximum impact at the most relevant time.
● Built and maintained collaborative relations with the sales team to ensure sufficient leads coming through to support the conversion ratio 1:3 tours and 1:8 enquiries.
● Identified areas of improvement and performed corrective actions that resulted in the achievement of 23% bookings that originate from word-of-mouth / referral basis.
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