Work history
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FREELANCE ART DIRECTOR AND CREATIVE MARKETINGFreelance
London, United KingdomFreelance
• Worked with Swiss marketing company Brandfinitiy on a creative marketing pitch for a photo booth concept
• Created forward-thinking marketing presentations and concepts
• Researched key trends in art and fashion to incorporate in a concept presentation
• Created digital drawings of marketing assets to illustrate ideas visually
• Formated a presentation for the client in Keynote
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Co-Creative DirectorFRC STUDIOS
London, United KingdomFull Time
• Launched brand selling luxury sportswear inspired handbags
• Create mood boards and colour boards
• Developed a strong and growing social media presence on Instagram
• Created a Pinterest with over 70k monthly views to tell brands story
• Grew a newsletter to over 1k subscribers in 6 months
• Used dynamic ads to drive customers to follow on social media
• Created all newsletters in Mailchimp, creating engaging gifs and copy
• Created website on Shopify and added all relevant plugins
• Designed strong logo and brand identity
• Created packaging designs and specs from start to finish
• Photographed products myself utilizing photography skills
• Source leathers and materials from suppliers internationally
• Sourced factories that met our minimums and budgets
• Ordered all raw materials from suppliers
• Created POs
• Attended Premier Vision and London Textile Fair
• Managed budget and trackers
• Designed bags with a sportswear aesthetic
• Developed bags from sketch to technical to paper mock up to salpa
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Skills
- Fashion
- Art Direction
- Design
- Marketing
- Illustrator
- Indesign
- Photoshop
- Websites
- Creative Direction
- Photography
Education