Joanna Melbourne
Available

Joanna Melbourne

Freelance Graphic Designer & Art DirectorLondon, United Kingdom
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Connections
Pip Jamieson
Camilla Mathis
Lily Bonesso
Joanna Melbourne
Available

Joanna Melbourne

Freelance Graphic Designer & Art DirectorLondon, United Kingdom
Work history
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    FREELANCE ART DIRECTOR AND CREATIVE MARKETINGFreelance
    London, United KingdomFreelance
    • Worked with Swiss marketing company Brandfinitiy on a creative marketing pitch for a photo booth concept • Created forward-thinking marketing presentations and concepts • Researched key trends in art and fashion to incorporate in a concept presentation • Created digital drawings of marketing assets to illustrate ideas visually • Formated a presentation for the client in Keynote
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    Co-Creative DirectorFRC STUDIOS
    London, United KingdomFull Time
    • Launched brand selling luxury sportswear inspired handbags • Create mood boards and colour boards • Developed a strong and growing social media presence on Instagram • Created a Pinterest with over 70k monthly views to tell brands story • Grew a newsletter to over 1k subscribers in 6 months • Used dynamic ads to drive customers to follow on social media • Created all newsletters in Mailchimp, creating engaging gifs and copy • Created website on Shopify and added all relevant plugins • Designed strong logo and brand identity • Created packaging designs and specs from start to finish • Photographed products myself utilizing photography skills • Source leathers and materials from suppliers internationally • Sourced factories that met our minimums and budgets • Ordered all raw materials from suppliers • Created POs • Attended Premier Vision and London Textile Fair • Managed budget and trackers • Designed bags with a sportswear aesthetic • Developed bags from sketch to technical to paper mock up to salpa
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Skills
  • Fashion
  • Art Direction
  • Design
  • Marketing
  • Illustrator
  • Indesign
  • Photoshop
  • Websites
  • Creative Direction
  • Photography
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Fashion Design with MarketingCentral Saint Martins (UAL)
     - London, United Kingdom
    Bachelors (with Hons)
Awards
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    AB4BA SponsorshipCentral Saint Martins (UAL)
    Awarded the AB4BA sponshorship