Joanna Pocock

Joanna Pocock

Brand StrategistLondon, United Kingdom
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Oli Cole
Catherine Losing
Nicole Krystal Crentsil
Joanna Pocock

Joanna Pocock

Brand StrategistLondon, United Kingdom
About me
Joanna is an experienced Marketing Director with over a decade spent working across consumer lifestyle. For her clients she is a Brand and Communications Strategist, personal coach, trend forecaster and team builder. She brings with her a unique network of specialist talent accumulated across the worlds of media, music, advertising, technology and start up. After training to be a life coach at The Coaching Academy, she spent the first part of her career working within consumer and business media at Emap across brands such as Broadcast, WGSN, Grazia, FHM, Cannes Lions, World Retail Congress (founding team) and World Architecture Festival (founding team). She was on the founding team at Stylus - a trend forecaster across consumer lifestyle - where she created a marketing department, and led their growth across Europe and Americas. It was here that she developed the ability to leverage consumer insight to drive brand strategy for some of world’s most innovative brands including Apple, Bose, PepsiCo and Mattel. Her next role was at Vice Media where she led brand and growth across Europe. Reporting to the CMO out of New York and managing a team of 10+ growth hackers and brand strategists, she oversaw new launches and acquisitions in news, food, female, tech, luxury, fashion, sport, gaming and music. Audience figures grew by over 1500% during her almost 4 year tenure and Vice became a household name brand in the UK. Since her departure in early 2016, Joanna has worked independently across corporate brands (Casio, Bacardi, Diageo), media brands (Complex, Konbini), cultural institutions (Rinse FM, Wavey Garms, Tate), and most recently with innovative start-up businesses Jungle Creations (voted 11 in LinkedIn Start Ups 2018) and Talentful (voted 10 in the LinkedIn Start Ups 2018) whilst co-creating new direct to consumer launches including Numan and Three Spirit with many more in the pipeline. Get in touch for my resume, or if you have an exciting project that we can work on together. Available for freelance, contract or interim roles.
Projects credited in
  • Amuse | Vice
    Amuse | ViceAmuse is a digital magazine and video channel published by i-D dedicated to dreaming bigger. It’s about time and money, how we make it and how we spend it: on products and experiences that put a smile on our face, and create memories and understandings of the world that keep us smiling for a lifetime. Ideally they do both.
  • Levi's Music Project #SupportMusic
    Levi's Music Project #SupportMusicMusic content series for Levi's UK, project lead from the social team. Levi's UK worked with local community centres to build studios and host music workshops for local young people to enchance their music skills with the help of a lead artist. Skepta in Tottenham 2016, Mist in Birmingham and Everything Everything in 2017. Write up below by MusicWeek Levi’s Music Project have announced they will expand to Manchester and Birmingham, collaborating with artists Everything Everything and Mist and
Work history
    Strategy DirectorSomething Inc
    London, United KingdomFreelance
    i-D logo
    i-D logo
    Marketing Directori-D
     - London, United KingdomFull Time
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  • Marketing Strategy
  • Strategic Planning
  • Brand Strategy
  • Content Strategy
  • Consumer Insights
  • Briefing Creative
  • Brand Activation
  • Project Management
  • Artist-brand Partnerships
  • Brand Partnerships