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Joanna Pocock

Brand Strategist

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategist - Creative Partner - Planner

Projects credited in

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Do you really want to delete project The Fifth Sense: a new partnership between Chanel and i-D that celebrates women?

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Do you really want to delete project Amuse | Vice?

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Do you really want to delete project Levi's Music Project #SupportMusic?

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About me

Brand Strategist with expertise across the core pillars culture. Working with FMCG brands targeting Gen-Z/Y to energise and enhance communications strategy by focusing on: * Brand: Leveraging community insight and platform testing to create unique brand positioning and authentic cultural strategies. * Activation: Delivering engaging creative executions, relevant partnerships and efficient digital campaigns. * Performance: Optimising marketing budgets across Owned, Earned & Paid to deliver against awareness, engagement & sales objectives. "I work specifically with D2C brands from seed to scale - everything from food, & beverage to beauty, pharma and apps. I work with collective of highly experienced and skilled consultants across marketing, digital and creative. We all have one thing in common, we want our work to have purpose - so projects typically cover wellbeing, ethics, sustainability and diversity." Get in touch for my resume, or if you have an exciting project that we can work on together. Available for freelance, contract or interim roles. joanna@together.company

Skills

  • Marketing Strategy
  • Strategic Planning
  • Brand Strategy
  • Content Strategy
  • Consumer Insights
  • Briefing Creative
  • Brand Activation
  • Project Management
  • Artist-brand Partnerships
  • Brand Partnerships

Work history

Currently

Strategy Director

Something Inc

Oct 2017
  • London, United Kingdom
  • Freelance

2016

Marketing Director

i-D

Oct 2012 - Feb 2016
  • London, United Kingdom
  • Full Time

2016

Regional Marketing Director

VICE

Oct 2012 - Feb 2016
  • London, United Kingdom
  • Full Time

2012

Head of Marketing

Stylus Media Group

Jul 2011 - Oct 2012
  • London, United Kingdom
  • Full Time

2011

Senior Marketing Manager

Emap / Bauer

Jan 2007 - Jul 2011
  • London, United Kingdom
  • Full Time