Joanna Pocock

Brand Strategist

London, United Kingdom
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Projects credited in

About me

Joanna is an experienced Marketing Director with over a decade spent working across consumer lifestyle. For her clients she is a Brand and Communications Strategist, personal coach, trend forecaster and team builder. She brings with her a unique network of specialist talent accumulated across the worlds of media, music, advertising, technology and start up. After training to be a life coach at The Coaching Academy, she spent the first part of her career working within consumer and business media at Emap across brands such as Broadcast, WGSN, Grazia, FHM, Cannes Lions, World Retail Congress (founding team) and World Architecture Festival (founding team). She was on the founding team at Stylus - a trend forecaster across consumer lifestyle - where she created a marketing department, and led their growth across Europe and Americas. It was here that she developed the ability to leverage consumer insight to drive brand strategy for some of world’s most innovative brands including Apple, Bose, PepsiCo and Mattel. Her next role was at Vice Media where she led brand and growth across Europe. Reporting to the CMO out of New York and managing a team of 10+ growth hackers and brand strategists, she oversaw new launches and acquisitions in news, food, female, tech, luxury, fashion, sport, gaming and music. Audience figures grew by over 1500% during her almost 4 year tenure and Vice became a household name brand in the UK. Since her departure in early 2016, Joanna has worked independently across corporate brands (Casio, Bacardi, Diageo), media brands (Complex, Konbini), cultural institutions (Rinse FM, Wavey Garms, Tate), and most recently with innovative start-up businesses Jungle Creations (voted 11 in LinkedIn Start Ups 2018) and Talentful (voted 10 in the LinkedIn Start Ups 2018) whilst co-creating new direct to consumer launches including Numan and Three Spirit with many more in the pipeline. Get in touch for my resume, or if you have an exciting project that we can work on together. Available for freelance, contract or interim roles.


  • Marketing Strategy
  • Strategic Planning
  • Brand Strategy
  • Content Strategy
  • Consumer Insights
  • Briefing Creative
  • Brand Activation
  • Project Management
  • Artist-brand Partnerships
  • Brand Partnerships

People I’ve worked with

Companies I’ve worked with

  • VICE


    • Publishing
  • Jelly London

    Jelly London

    • Design
  • Stylus Media Group

    Stylus Media Group

    • Non Creative Industries
  • W Communications

    W Communications

    • Marketing & PR

Work history


Strategy Director

Something Inc

Oct 2017
  • London, United Kingdom
  • Freelance


Marketing Director


Oct 2012 - Feb 2016
  • London, United Kingdom
  • Full Time


Regional Marketing Director


Oct 2012 - Feb 2016
  • London, United Kingdom
  • Full Time


Head of Marketing

Stylus Media Group

Jul 2011 - Oct 2012
  • London, United Kingdom
  • Full Time


Senior Marketing Manager

Emap / Bauer

Jan 2007 - Jul 2011
  • London, United Kingdom
  • Full Time