Joanna Porter

Head of Strategy

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  • LocationRichmond, United Kingdom

About me

 

I am a highly strategic and creatively motivated marketer who has delivered successful, award winning campaigns for major brands over the last 12 years • Brands include Coca - Cola, Nike, Umbro, Barclays, Heineken, KIA Motors, Sony, Unilever • Passionate about the power of insight and its integral role in driving creative campaigns that deliver real impact • Focused on developing future proof brand strategies that deliver robust ROI and elevate brand consideration • Experienced in leading multi discipline teams (in house & external) to deliver strategically coherent and fully integrated campaigns, from inception to delivery. • Specialising in connected, integrated marketing, I have a complete understanding of the marketing and media mix • Passionate about inspiring consumers through ideas that are 'liquid' in form, working multiple channels and verticals, to engage on an emotionally meaningful level. • Excellent communication skills: written & verbal, storytelling through whatever means best suits the context. • A natural collaborator, I'm never afraid to get involved beyond my immediate job description, in order to help make great things happen • Driven by the need to inspire and be inspired

Skills

 

  • Advertising
  • Marketing PR
  • Presenting
  • Strategic Planning
  • Client Management
  • Consumer Behavior
  • Creative Thinking
  • Training Development
  • Integrated Campaign Strategy and Implementation
  • New Business Development
  • People and Team Management
  • Workshop
  • Brand Campaign
  • Brand Communication Planning
  • Workshop Leader

Work history

Currently

Head of Strategy

Havas Sports Entertainment

Mar 2011

Education

2015

History of Art

University of Nottingham

Jan 1999 - Jan 2015
  • Degree Level 2.1