Joanna Vasilopoulou

Paid Social Manager

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Skills

  • Social Activation
  • Social Amplification
  • Social Analysis
  • Social Advertising
  • Social Campaign
  • Social Media
  • Social Media Advertising
  • Social Media Marketing
  • Social Strategy
  • Social Media Management

Companies I’ve worked with

  • VCCP

    VCCP

    • Advertising
  • Wavemaker UK

    Wavemaker UK

    • Marketing & PR
  • t

    the7stars

    • M

      Media System S.A.

      Work history

      2020

      Paid Social Manager

      Wavemaker UK

      Dec 2019 - Apr 2020
      • London, United Kingdom
      • Freelance

      2019

      Paid Social Manager

      the7stars

      May 2018 - Dec 2019
      • London, United Kingdom
      • Full Time
      • • Develop and implement social media strategies for your clients across different channels and in some cases different markets • Monitor campaign performance against KPI’s & industry benchmarks • Conduct day to day campaign optimisation in order to meet client KPI’s • Build & update weekly client reports and provide insight into results • Analyse, review and report on campaign performance in order to maximize results Support the digital team with social planning and strategy • Assist the rest of the social team with any ad-hoc activities or additional administrative tasks • Produce post-campaign analysis reports in the form of PowerPoint presentations • Monitor the market and encourage adoption of new paid social opportunities. • Monitor relevant news channels for the latest trends, to help the agency stay one step ahead

      2018

      Senior Digital Executive

      VCCP

      Dec 2017 - Apr 2018
      • London, United Kingdom
      • Full Time
      • • Creating full mix media plans (display, paid social, PPC) in response to client briefs. • Providing regular reporting and presenting of campaign performance. • Analysing client campaign results and related data to identify opportunities and anticipate any issues that might lead to a lack of performance. • Liaising closely with media partners and build strong relationships and drive innovation. • Being the main point of contact providing confident and expert delivery from brief taking to campaign completion. • Campaign management, analysis, testing and optimisation according to KPIs.

      2017

      Digital Executive

      Wavemaker UK

      Apr 2016 - Dec 2017
      • London, United Kingdom
      • Full Time
      • • Provide media plans, KPI’s, projections/forecasts and rationales for channels in response to client briefs. Campaign management, analysis, testing and optimisation. • Activate and optimise Display, Search & Social campaigns. Review performance against targets and adjust optimisation activities accordingly. • Produce reports for clients that include commentary explaining how the activity is performing, key optimisations delivered and next steps. • Ensure all accounts are booked onto the system correctly, reconciled within the monthly window, financial queries are addressed in a timely manner and that all financial processes are followed correctly. • Leverage key media owner relationships and client data insights in order to produce innovative work which drives tangible business results for the clients. Develop strong relationships with relevant media owners and other external agencies. Identify new products and features clients should be testing.

      2016

      Media Manager

      UMedia

      May 2014 - Mar 2016
      • Athens, Greece
      • Full Time
      • • Building, analysing, optimising and reporting campaigns across media channels. • Ensuring that all campaign deadlines are hit across all media and campaign expectations are met while managing and maintaining media budgets alongside implementing plans, media payments and purchase orders. • Establishing and monitoring performance on an ongoing basis in order to optimise media plans, assess media alternatives, make informed decisions and maximise client return on investment. • Building strong relationships with clients while providing them with media solutions and demonstrable return on investment. • Ensuring that clients are kept up to date with market activities, including competitor activity, relevant media opportunities, innovations and market developments. • Facilitating briefing process to media owners while negotiating costs above and beyond the confirmed rates on media plans

      2013

      Media Manager

      Inkam Ltd.

      Jan 2007 - Dec 2013
      • Athens, Greece
      • Full Time
      • • Media Buying and Planning, control reports and budget, project management in cross-media plans. • Manage orders, evaluate presentations, monitor media research. • Handle customer and vendor relations, providing constructive and consistent feedback.

      2006

      Senior Client Service Executive

      Media System S.A.

      Jun 2004 - Dec 2006
      • Athens, Greece
      • Full Time
      • • Preserve customers’ relations, update archives and database, overview clients’ proposals. • Overview presentations, check pricing and department’s performance. • Schedule planned activities and follow up time-management and process plan changes.

      Education

      2019

      Predictive Analytics for Business

      Udacity

      Jan 2019 - Apr 2019
      • London, United Kingdom
      • • Problem Solving with Advanced Analytics • Data Wrangling • Classification Models • A/B Testing • Time Series Forecasting • Segmentation and Clustering

      2019

      Business Analytics

      Udacity

      Oct 2018 - Jan 2019
      • London, United Kingdom
      • • Interpretation of data visualisation • Survey data analysis • SQL for data analysis • Data visualisation with Tableau

      2000

      Business Administration and Management

      Saint George College

      Sep 1998 - Jul 2000
      • Athens, Greece