Projects credited in
- Go PlayEach day presents a fresh opportunity to experiment in front of the mirror, push boundaries and express a different side of yourself. The 'Go Play' campaign for ASOS' Face + Body category relaunch equipped audiences with the tools and ambition to do exactly that. We are all canvases that can be primed, painted and finished – however we want. There are no rules or limits, just endless ways to be you – all of them beautiful.
Work history
Senior Product Owner/ManagerASOS
London, United KingdomFull Time
Various initiatives aimed at increasing customer engagement and acquisition, as well as reducing operating costs.
Responsibilities such as:
- Created product visions and defined objectives with KPIs within the ASOS context
- Measured, analysed and reported on KPIs after feature/initiative launch
- Created and managed product roadmaps and backlogs
- Competitor analysis
- Used data, research and insights to size problems and opportunities, as well as to make prioritisation decisions
- A/B and multivariate test & learn
- Managed stakeholders across the business and Tech using varying means of communication
- Product Area discovery, analysis, documentation, development, UAT and iteration of requirements day to day with cross-functional teams
- Persona creation and user journey mapping
- As-is and to-be process modelling and improvement
- Wrote and managed user stories and acceptance criteria
- Created, managed and prioritised Product Backlogs
- Helped recruit two Product Owners
- Line managed two Product Owners
- Mentored and coached various Product Owners and Engineers
Initiative aimed at re-platforming the Customer Care Help Pages (c. 1,000 pages).
Additional responsibilities such as:
- Led the initiative involving a large number of Tech and business teams
- Established and managed relevant and regular stakeholder communications
- Managed a simple but effective high-level Agile plan, including incremental delivery
- Managed risks and issues
- Organised and led change management and go-to-market activities, as well as go live and rollouts
- Heavily involved in the set up, make up as well as actual delivery management of the Tech teams
- Trained Customer Care teams on Agile
Content Tech Platform-wide responsibilities such as:
- Exposure and training on Team finance and budgeting
- Deepened exposure to the release management process
- Improved the process for analysis and reporting around incident management
- Improved the process for managing platform-wide bugs
Senior & Mid-Level Digital Business Analyst/Product OwnerASOS
- London, United KingdomFull Time
Various initiatives aimed at increasing customer engagement and new customer acquisition.
Responsibilities such as:
- Used data, research and insights to make decisions
- Managed stakeholders across the business and Tech using varying means of communication
- Led discovery, analysis and documentation, UAT and iteration of requirements day to day with cross-functional teams
- Process modelling and improvement, as well as other relevant business analysis tools, techniques and frameworks
- Wrote and managed user stories and acceptance criteria
- Created, managed and prioritised Product Backlogs
- Measured the ROI of initiatives
- Line managed one Business Analyst/Product Owner
- Mentored and coached Business Analysts/Product Owners and Engineers
+ Show more
Skills
- Product Owner
- Business Analysis
- Project Management
- Delivery Management
- Strategy
- Agile
- E-commerce
- Communication
- Stakeholder Management
- Leadership
Education
L
L
BBA European Management with French (First)Lancaster University
- Lancaster, United Kingdom
Awards
B
B
International Diploma in Business AnalysisBCS, The Chartered Institute for IT
S
S
Certified ScrumMaster (CSM) and Certified Scrum Product Owner (CSPO)Scrum Alliance
+ Show more