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Joao Antunes Alves

Brand Consultant

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  • LevelSenior
  • LocationBarcelona, Spain
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Consultant - Brand Management - Creative Director

About me

During my professional career, I have been lucky enough to work with amazing clients, both big and small and from different areas of expertise; from celebrity chefs Albert and Ferran Adria to Norman Vilalta, one of the most renowned bespoke shoemakers in the world: and from cultural institutions as MACBA to consultancy companies as AXIS Corporate or the sales team of SkyTeam/AirFrance. One of the clients that most inspired me apart from the Adriá brothers was ESADE Business School that later on and with my own agency led me to focus on Educational Branding, and paved the way for branding projects with IESE Business School, University of Navarra and lately with one of Spain’s biggest education groups. Besides my agency, I have worked as Brand and Communication Director of IDEP Barcelona, a small but rather special graphic design, fashion and photography school in Barcelona. It was the perfect opportunity to create an in-house educational brand project. This project lasted for two campaigns and introduced profound changes to the institution’s communication and brand strategy on both a corporate and commercial level. For the first time the school started to act and speak as a brand driven by bonds of emotion, aspiration, academic excellence and commitment between itself, parents, students, staff and professors. The outcome of the project was considerable increase in "business". But it also changed how parents looked at these disciplines and I want to believe that in the end, beyond than new business generated, I provided the tools for a positive academic and social impact. I have taught in a Master Degree at IDEP Barcelona and also at IED, Instituto Europeo Di Design, Art Direction and Corporate Identity and was Thesis Director, and for the last couple of years, Branding. It has been an amazing ride in education, helping students reach academic and personal objectives, leading and guiding but above all making friends and, I hope, inspiring some of them!

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  • Branding
  • Brand Strategy
  • Brand Communication
  • Education Consulting
  • Higher Education
  • Creativity
  • Strategy
  • Analysis and Research
  • Public Relations
  • Account Director

Work history


Brand Director

Urban Shepherds Artisan Boots

Apr 2017
  • Barcelona, Spain
  • Freelance
  • Brand management and communication strategist for an artisan boot brand.


Branding Teacher

IED Barcelona

Oct 2014
  • Freelance


Brand and Communications Director

IDEP Barcelona

Jan 2013
  • Barcelona, Spain
  • Full Time
  • Brand and Communications Director, responsable for implementing a new brand positioning and communication strategy for one of the best Design Schools in Spain. A two year project that has lead to an increase of 20% of students.


Agency Director

Somos Partners

Jun 2012
  • Barcelona, Spain
  • Full Time
  • Brand Strategy and Design agency. From brands to products and from digital to print that is where our work lives. You can find us on an iPad, a bottle, a book or in the wall of an office because we live where our clients live.


Thesis Director

IED Barcelona

Dec 2015 - Jun 2016
  • Barcelona, Spain
  • Freelance
  • Thesis Director at the Instituto Europeu di Design. A six month project coordinating projects, students and thesis based on real life projects with clients.



Master Degree in Design, Communication and Public Spaces


Nov 2005
  • Barcelona, Spain
  • Post Graduate Degree in Events and Ephemeral Spaces Post Graduate Degree in Design, Art and Society


Degree in Communication and Design


Nov 1997
  • Coimbra, Portugal