Work history
Sales AssociateGE (General Electric)
- London, United KingdomFull Time
• Identified business needs and brokered parts not available in stock, ending up securing a $5M deal
• Negotiated prices with suppliers in order to obtain efficiency gains and to maximise sales quotas for the quarter by managing several accounts
• Proactively conducted a competitor analysis and built a predictive model to inform C-suite on potential strategies to adopt in response to Covid-19 pandemic, which resulted in the allocation of 3 people to implement my recommendations under my lead
• Defined digital marketing strategy to improve brand awareness and yearly sales figures
Marketing ConultantJohnson & Johnson
- London, United KingdomFull Time
• Identified future pharmacists’ needs based on stakeholder insights analysis and market research
• Investigated global tech trends to improve in-store experience and e-commerce strategies, and studied how the wearables industry could be leveraged to improve the accuracy of health predictions
• Drew several recommendations around new portfolios of products, potential partnerships with wearables manufacturers (e.g. Apple and Samsung), and strategies to outperform competition and achieve better results and operational efficiencies
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Skills
- Project Management
- Business Development
- Team Coordination
- Leadership
- Analysing Data
- Brand Strategy
- Digital Strategy
Education
MSc Strategic MarketingImperial College London
- London, United Kingdom
C
C
BSc Business ManagementCatólica Lisbon School of Business & Economics
- Lisbon, Portugal