João Célio Caneschi

Graphic Designer

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Projects

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About me

Brazilian graphic designer, based in Florence, Italy. Graduated at UEMG's School of Design (Belo Horizonte, Brazil) and post graduated at IED - Istituto Europeo di Design (Florence, Italy). Working since 2009 in the communication market, with national and internationally winning entries, as the "Rede Minas - Rio +20" (winner of ABAP Sustainability Award), the packaging design to "Qoy Chocolate" (Bronze Medal at ABRE Awards) and "Project Three Points", CreativeDiary winner sponsored by the Istituto Europeo di Design.

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Skills

  • Film
  • TV
  • Print Design
  • Art Direction
  • Design
  • After Effects
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Copywrighting

Work history

Currently

Junior Motion Graphics Designer

Mediacross

Dec 2015
  • Florence, Italy
  • Full Time
  • Development of print and digital marketing jobs. Also works directly in the design, animation and editing of videos and multimedia campaigns for large companies based in Italy and in several other countries, such as: GE - General Eletric, Fábio Perini, Case IH, New Holland, Lucart and Gucci.

2015

Graphic Designer

Agência NEW360

Mar 2014 - Jan 2015
  • Belo Horizonte, Brazil
  • Full Time
  • Cannes 2011 award-winner office, is one of the major communication agencies in Minas Gerais (Brazil). Creation and development of design and integrated communication projects for Sebrae Minas. Among the projects: 4th Sebrae Minas Design Award (2014).

2014

Art Director

Senac MG

Aug 2013 - Mar 2014
  • Belo Horizonte, Brazil
  • Full Time
  • Creating internal marketing campaigns and managing the deployment of new communication and visual identity of Senac, leader in professional education in Brazil, throughout the state of Minas Gerais.

2013

Junior Motion Graphics Designer

TV Rede Minas

Mar 2012 - Aug 2013
  • Belo Horizonte, Brazil
  • Full Time
  • Public TV broadcaster of Minas Gerais, with a focus on spreading the culture of the state. Worked on creating visual identities, scenery and vignettes for TV programs, as well as external projects linked to the state government. Highlighting award-winning projects such as “Rio + 20” Campaign and “Programa AGENDA”.

2012

Graphic Designer

2DA Branding & Design

May 2011 - Jan 2012
  • Full Time
  • Design office with a focus on branding and strategic positioning. Developed projects in these areas in different media systems (visual identity, packaging and web sites) for different brands such as “Nativa Comésticos”, “GCT Bio”, “Lática”, “Sefisa” and others.

2011

Art Director

2Pontos Wide Business

Oct 2009 - May 2011
  • Belo Horizonte, Brazil
  • Full Time
  • Communication agency in Belo Horizonte. There, was the responsible for the creation of the packaging chocolates line of “Qoy/Doce Cacau”, a nationally award-winning brand design project. Also developed communication jobs for the ArcelorMittal Group,” “FCA”, “Oi Futuro”, “Tracbel”, “Belgo Bekaert Arames”, “Massas Terni”, “Geraes Construtora”, “Bothanico Hair”, among others.

2009

Graphic Designer

Papel e Tudo

Aug 2008 - Oct 2009
  • Belo Horizonte, Brazil
  • Internship
  • Creative office of Homeware products. Worked as an intern in the development of prints and patterns for different surfaces., applied in various branded products.

Education

2016

Master’s Degree

IED - Istituto Europeo di Design

Jan 2015 - Jan 2016
  • Florence, Italy
  • Master course concluded with honours.

2010

Bachelor’s Degree Graphic Design

UEMG - Universidade do Estado de Minas Gerais

Jan 2007 - Dec 2010
  • Belo Horizonte, Brazil

Awards

2014

CreativeDiary.net

IED - Istituto Europeo di Design

  • Winner of the contest promoted by Creative Diary, in partnership with IED - Instituto Europeo di Design. As a prize he received a scholarship for the Graphic Design course at the IED Visual Arts School in Florence (class 2015-2016). The "Three Points" project, awarded with the first place, addresses the theme "Design for a Better World" addressing themes related to sustainability, education and human development, focusing on the training of needy children and craft communities in Brazil. Https://vimeo.com/104858937

2013

ABRE Awards - Bronze Medal

ABRE - Associação Brasileira de Embalagem

  • Criação do família de embalagens para a marca "Qoy - Chocolate Experience", pela agência 2 Pontos Wide Business. O projeto foi prêmiado com medalha de bronze na ediçõa 2013 do Prêmio ABRE, na categoria Família de Produtos.

2012

Best Education Campaign - 4th ABAP Sustainability Award

ABAP - Associação Brasileira das Agências de Propaganda

  • Art Direction in the campaign "Sustainability", of the Minas Network. Series in 4 VTs that addresses the themes discussed in Rio + 20, such as water scarcity, poverty in the world, food waste and governance of the planet. Http://www.youtube.com/playlist?list=PLiyVG7yUlUjOOkMMhHFJuznuvoN3Crq9I