Hi there!
Quick intro: I'm a Graphic Designer, but in reality I’m a swiss knife and I can be up to a wide range of roles.
I've been working with everything visual related for more than 8 years, shifting my initial graphic design background to a more digital approach, because that’s where I thrive geeking out. My work ranges from:
- Design (Digital, UI), Photography, Video, E-commerce, ...and the list goes on.
I’ve started as a classic graphic designer working with brochures, institutional stuff, and everything that’s boring, but with my job change to XTREME, and being a key part on the digital transformation of the brand, my work changed to a very hands-on digital approach .
My main area of expertise is retail communication, having worked most of my professional career on a streetwear/street fashion retail company based in Portugal, where I currently lead the creative team. But don’t get me wrong, even though I’m the Head of Visual Content and E-Commerce, no one actually gets their hands dirty more than me. I’ve always been and pro-active individual with a passion on get my hands to work and create. I love being challenged.
Offline, I’m passionate about gaming, tech, everything that has an engine and goes fast and, obviously, streetwear and sneakers — fun fact, I've been featured on one of the most widely known portuguese magazines (Visão) due to my sneaker collection.
I've also participated on the F1 In Schools projects a few years back, having won various awards and representing Portugal, with my team, at the F1 In Schools World Final in Singapore — I have a photo with Sir Lewis Hamilton.
Projects
- Krovor - BrandingKrovor is a travel insurance start-up for digital nomads. Inspired by the ever evolving digital world, and after a strong research, Krovor’s logo is the result of the three elements combined. The green arrow represents both direction and travelling, as well as the missing piece to form the letter K, to finally create the typographic logo Krovor.
- 2 cool 4 school - Social media campaignTimes change, rituals are the same. Its middle of August and you start thinking about everything you will need for back to school. Case, pencils, pens, notebooks, eraser… the list seems endless, but everything fits in one place: your brand new backpack! Your parents know what that is, it was exactly the same back then. After all, the backpack holds a whole day and you need space to store the new memories you are about to create! When choosing, be careful and go for one you really like.
- Modus Complete - BrandingModusComplete is an engineering company, specializing in equipment and services for the laboratory and health segments. I was challenged to develop a full branding for the company, with all the brand elements such as stationery and quarterly magazines, along with an institutional website. The project in its entirety was envisioned by me, starting from the logo concept to the website development. The logo icon itself was based on the Merkaba concept, which represents the perfect balance between
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Work history
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Head of E-Commerce & Visual ContentXTREME, Lda
Porto, PortugalFull Time
Key Roles
• Creative lead and overview of every visual concept and project, maintaining an overall brand consistency;
• Art direction and management of the creative department, making sure every team member delivers high-quality content, while guaranteeing overall happiness for a better performance;
• Provide high-quality content and deliverables for each seasonal project for a retail environment (sales, back to school, summer, easter, christmas, and so on);
• Track and guarantee the best user experience on our web platform for a higher conversion rate;
• Manage all the creative processes flow, making sure all the deadlines are strictly met;
• Problem-solving under a high-pressure environment and short deadlines deliver high-quality designs and concepts;
• Working closely with our paid media partner securing the best performance attainable in every campaign (visual deliverables and strategy).
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Graphic Designer & PhotographerXTREME, Lda
- Aveiro, PortugalFull Time
Key Roles
• Deliver the best quality content for social networks and website.
• Product photography — e-commerce and lifestyle.
• Manage website content — banners and photos.
• Design every seasonal campaign with an omnichannel approach
Skills
- Project Management
- Art Direction
- Graphic Design
- Photography
- UI Design
- E-commerce Campaigns
- Customer Experience
- Brand Design
- Social Media Management
- Logo Design
Education
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Graphic DesignFaculdade de Belas-Artes, Universidade do Porto
- Porto, Portugal