Projects
- Lays Global Visual Identity SystemLays was looking to move away from the previous global positioning and instead take a more flavor forward approach. "Life Needs Flavor" was the catalyst for this vibrant and playful system. A major requirement of the project was to consider how it would work in all international markets which led to a predominately visual approach. The modular system allowed for visual story telling with flavor narratives at the forefront. Flavor stacks, micro/macro flavors in motion and emanating patterns ampli