Hey! I'm a fashion and beauty journalist, editor, copywriter, and content marketer by trade and experience... but that's just the stuff I've been paid to do over the past seven years or so, because I wanted to use my degree (fashion journalism, lol) and gain 'safe' employment opportunities that would look good on my CV. So, yes, I can do all those bread-and-butter jobs with my eyes closed, and I can do them scarily well. Hey, we've all gotta get that dollar...
However, in 'real life' I'm a writer. A writer with a brain. An inquisitive, curious, analytical, and sometimes pretty smart brain, who enjoys putting interesting words together to provoke and inspire (and, let's be honest: vent). I generally love interviewing people, too (not really the transcribing part, but players gonna play). The best part is writing up a lovely long-form bit of gossip, all about the situation and subject.
So, if you need an expert to spin some sparkly content marketing or write hundreds of tantalising product descriptions, I can do it, for sure. And it'll be good. But, equally, if you're looking for a journalist who wants to challenge ideas, write something provocative, personal, and informed, hit me up. I'm currently hopping around Europe, trying to live that digital nomad dream.
Projects
Work history
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Digital Womenswear EditorPrimark Stores Limited
- Reading, United KingdomFull Time
This was a good job for my personal and professional growth. But, as is customary for large businesses, I did a lot more than my job description outlined (that awkward moment when enthusiasm and willingness are misconstrued as 'easy to exploit').
From day-to-day editorial scheduling, managing junior writers and graphic designers, writing, editing, publishing, creating interesting webpage layouts, maintaining the website's look and feel, and working with digital agencies and developers to create workarounds and new web designs, to shooting fashion editorials, liaising with external brands and partners (Disney, Stonewall, Cartoon Network, Warner Bros, Live Nation ), fully managing and executing campaigns end-to-end, and doing my fair share of creative concepts, styling, and art direction, this job juiced me for all I was worth and more.
It was fun while it lasted... and before I woke up, like: why am I doing this? I want to go travelling.
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Digital Content AssistantPrimark Stores Limited
- Reading, United KingdomFull Time
Back in the salad days. I was brought onto the web team to help launch the brand's online presence (yep, the first iteration of Primark.com was only born 5 years ago!).
At the beginning we would do whatever we thought was right for a non-transactional fashion website. There were A LOT of product descriptions to be written, but also plenty of creative freedom and time to play around with editorial ideas.
From the off-set I realised an interest in the editorials and quickly got into the interiors side of things; shooting huge homeware set-ups every 3 or 4 months. Soon, what my team and I were producing rivalled the campaign shoots you'd see in the store windows, and POS. This was great for me, as it elevated my profile in the business (and all that yuck corporate lingo you care about when you're starting out).
After two years, I was promoted to reflect the levels of responsibility and initiative I had from the start but was too young to be noticed for.
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Skills
- Film
- Journalism
- Photoshop
- Fact Checking
- Lifestyle Writing
- Food Writing
- Online Social Media
- Deadline Management
- Interviewing Skills
- CMS Experience
- Editing Proofreading
- Copywriting Skills
- Writing Articles
- Researching Content
- Management and Leadership
Education
Fashion JournalismUniversity for the Creative Arts
- Epsom, United Kingdom
WTF. I started uni TEN years ago?!
https://www.uca.ac.uk/study/courses/ba-fashion-journalism/