Creative Lead with over six years experience working for a wide range of forward thinking brands.
Experience includes creative ideation and direction for 360 campaigns through to physical in-store identity and design.
The journey from Designer to Art Director has allowed me to broaden my skill set and create concept driven, playful outcomes within fashion, lifestyle and beauty.
Projects credited in
- The Body Shop, Fresh Nude FoundationBranded film for The Body Shop, exploring identity and individuality through our skin. Director/Art Director: Jodie Louise Morgan DOP/Edit: Kiefer Passey Lighting trainee/assist: Myles Bailey Production company: Ko Collective Colourist: Dan Maxley Levy at Rascal Post Production Casting: Rachel Hannaway, Kaz T Styling: Issie Gibbons Hair: Rokuroppongi MU: Erin Green
Work history
Senior CreativeASOS
London, United KingdomFull Time
Senior Creative on ASOS DESIGN brand campaign 2019, shot in LA and London. Shoot includes 3 hero, social lead films and a stills shoot in both cities.
Senior Creative on the launch of Looped in 2017 - an online sneaker and lifestyle destination on ASOS.com.
Advanced in designing Keynote decks to present to wider business teams, channel owners and clients. Decks include concepts and visual treatments, inspiration/research and creative ideation for social and digital platforms.
Experienced in setting briefs and signing off work of more junior team members.
Experienced in working with marketing, social and editorial teams to map out content strategy and roll outs.
Confident in directing talent on set for stills and video shoots. Experienced with working with photographers and directors.
Advanced in leading post production including selects packs, retouching notes, grading references and video editing.
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Skills
- Fashion
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop
- Editorial Design
- Storyboard Artist
- Layout Design
- Digital Design
- Concept
- Keynote
- After Efects
Education
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BA (hons) Fashion GraphicsSouthampton Solent University
- Southampton, United Kingdom