Senior Creative with five years experience working for a wide range of forward thinking entities within fashion. The journey from designer to Art Director has allowed me to broaden my skill set and create concept driven, playful outcomes within menswear, womenswear, streetwear and luxury beauty.Locked Pro Plan feature
• Senior Creative on ASOS 2019 brand campaign, shot in LA and London. (Live date - 18.01.2019) Shoot includes 3 hero, social lead films and a stills shoot in both cities. • Senior Creative on the launch of Looped in 2017 - an online sneaker and lifestyle destination on ASOS.com. • Advanced in designing Keynote decks to present to wider business teams, channel owners and clients. Decks include visual treatments, shoot/campaign ideas, inspiration/research and creative direction for all social platforms. • Confident in producing guidelines for homepage banners, landing pages, editorial features and social platforms. Experienced in setting briefs and signing off work of more junior team members. • Experienced in working with marketing, social and editorial teams to map out content strategy and roll outs. • Confident in directing talent on set for stills and video shoots. Experienced with working with photographers and directors. • Advanced in leading post production including selects packs, retouching notes, grading, sound production, and editing.
• Designer on award winning Burberry Cat Lashes, personalised Pinterest Campaign in association with Sephora. The first fashion brand to create a personalised experience for customers on Pinterest. • Concept designer on selected digital experiences, pushing the boundaries of what’s possible or seen. • Interface designer for simple, engaging, often visually rich sites, installations and communications. • Weekly designer across 7 social media platforms.
• Research and build relationships with emerging artists and talent. • First point of contact for all creative projects within the fashion & design industry. • Discuss & develop brand identity with clients. • Help kick start and develop visual identity for the launch of luxury lifestyle brand Sevin London.
• Website design and site updates. • Designer of Harrods retail pop-up space. • Designer of LCM pop-up stand. • Plan, style and coordinate e-commerce shoots . • Style and retouch e-commerce images. • Concept, shoot and design daily social feed. • Designer of event flyers and posters.