About me

Avant-garde idea machine with extensive experience in the creative industry, specifically media and content. Resourceful multi-disciplinary problem-solver, able forecast the impacts of cultural shifts on consumer desires. Precise editor, proficient writer, and articulate speaker with a passion for communication enabling me to liaise with all stakeholders. Energetic Leader, creative director and designer, adept at directing a team and projects by creating a diplomatic proactive atmosphere. Tech savvy innate storyteller equipped with a deep understanding of narrative structure and elevating an idea from concept to leading production and managing post-production. +44 7498 738954 joearida@gmail.com

PostsProjectsExperienceTeam

Projects

• 2

  CREATIVE DIRECTOR - FASHIONSportswear, Streetwear and Stand-Out wear. Creative direction, design and production, styling, social and virtual art direction and management, sales management (2016 - 2021)
• CREATIVE DIRECTOR - FURNITUREDesign and production, visual assets creation, social, virtual and distribution management of various furniture lines (2012 - 2021)
• FASHION GUIDES - ABC MagazineStyling + Art Direction + Copywriting + Shoot Production / Management Balancing advertisers' content with fashion integrity, hitting commercial targets for Lebanon's largest department store chain. Responsible of curating selections, themes, layouts and written content (2012 - 2018)
• BEAUTY GUIDES - ABC MagazineStyling + Art Direction + Copywriting + Shoot Production / Management Balancing advertisers' content with fashion integrity, hitting commercial targets for Lebanon's largest department store chain. Responsible of curating selections, themes, layouts and written content (2012 - 2018)
• COPYWRITING
• L'OFFICIEL - SPRING FASHIONStyling + Art Direction

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Work history

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Brand ConsultantJoe Arida
Aug 2021London, United KingdomFreelance
• Appreciating brand performance and identity. • Delivering modern business plans, marketing plans, and social media strategies. • Tailoring visual and verbal assets to enhance singularity and memorability. • Growth-oriented delineation of target markets and untapped potential. • Introducing new ideas, activation concepts, and connecting client with a relevant networks of collaborators.
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Furniture Designer / Digital content ManagerUNFAMILIAR FUNCTIONAL OBJECTS
Sep 2020London, United KingdomPart Time
• Designing functional and modern furniture. • Creating an efficient, innovative, and streamlined product and production line. • Curating collaborations with various artists to create special content.

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Skills

• Photoshop
• Mail Chimp
• Wordpress
• Microsoft Office
• Production Management
• Adobe Bridge
• Copywriting Editorial
• Styling Shoots
• Design
• Creative Marketer

Education

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MinorAmerican Intercontinetal University London
Aug 2008 - Jun 2009London, United Kingdom
History of Art
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MinorAmerican Intercontinetal University London
Aug 2008 - May 2009London, United Kingdom
Psychology of Advertising and Mass Media

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