Work history
Product Experience Leaddisguise
London, United KingdomFull Time
- Designed and improved 3D tools and video sequencing platforms used to manage complex visuals for iconic live events and performances, including the Oscars, Euro Vision and shows by Adele, U2, Taylor Swift, Billie Eilish and many more.
- Collaborated closely with developers, UI designers, and stakeholders to refine the platform's usability and align with user needs and business objectives.
- Played a pivotal role in enhancing the tools that power large-scale LED displays and immersive stage visuals, such as those used at the Las Vegas Sphere.
- Introduced innovative features based on user feedback, ensuring the platform met the evolving demands of live event production.
- Consistently recognized for clear communication and a practical, problem-solving approach that fostered stronger partnerships across teams.
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Lead DesignerZappar Ltd
- London, United Kingdom
- Led and mentored the design team, overseeing UX/UI design and brand consistency for Zappar’s XR tools and five associated brands.
- Spearheaded the development of a new AR content creation tool, enhancing user engagement and enabling creative storytelling for global clients.
- Balanced leadership responsibilities with hands-on design work, contributing to product strategy and feature innovation.
- Fostered a collaborative environment that emphasized user-centered design and efficient workflows, leading to a 35% increase in product usability ratings.
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