Projects
- BBC Radio Leicester - Children in Need - “What’s your thing?” VideoBBC Radio Leicester/Children in Need – Art Direction, Script Writing, Interviewing In 2017 I was a guest on BBC Radio Leicester to talk about Christmas advertising. At the end of my interview, I was asked how I’d sell their charity cookbook. “I’d probably make you a video.” I said. The station thought it was a good idea. The videos I wrote/art directed two short videos for BBC Radio Leicester/Children in Need. You can see one of them here. The videos contributed to selling £10,000 worth of charity cook books. You can see one of them on the next page.
Work history
F
F
Head of CreativeFootball Index
London, United KingdomFull Time
Head of Creative. I started out at Football Index as a copywriter and was Head of Creative in a year. I write TV ads, handle cross-media campaign creative and manage a team of designers and videographers. I also write and conceptualise tutorial and promo videos, plus website and landing page copy. On a business level, I contribute to product changes and innovation as a marketing leader.
If you’ve seen Football Index on the tube, on the TV, in a paper or heard about it on the radio - that was me.
A
A
Creative ExecutiveArch Creative
Leicester, United KingdomFull Time
I started at Arch, Leicester’s pre-eminent full-service Creative Agency, as a Social Media Executive controlling numerous Facebook and Twitter accounts for clients – but I made it clear from the offset that I had higher creative aspirations, and soon Arch delivered in allowing me to channel my creativity, outlined below: Copywriting and Account Management:
- Blogs - I’ve written and promoted upwards of 60 blog posts for the Arch website on a wide range of topics, creating a unique tone of voice. I’ve written all of the Arch bogs, found in the following link: www.archcreative.co.uk/blog. My blog writing is the primary factor in keeping the Arch site at the top of Google for relevant search terms.
- General Copywriting – my copywriting involves proposals and pitches that has won new accounts (Meadow Foods, The Security Company, Mahiki), engaging straplines (Merchsmith), published billboard ads, newspaper ads (IKANO Bank) which have appeared in The Guardian and The Telegraph, online ads and ads deployed on the tube (Samsung).
- Project/Account Management – On accounts including Funk Nation, Meadow Foods, TSC. My account management means daily communication with a number of top accounts on various projects.
- Client Meetings - I attend meetings, briefings and PR visits with clients and customers to give Arch Creative a face – it’s always better to do things in person.
- Script Writing – in addition to Art Direction I have written scripts for Tracey Wright (video below), Arch (Christmas campaign 2017 - http://www.santa-2-u.com), and clients wanting explainer videos.
- Straplines - Developed the strapline for James Sellicks Estate Agents which became the centerpiece of their most successful campaign of 2017: https://www.facebook.com/jamessellicksestateagents/videos/1656945967703763/
- SEO – I have a working knowledge of SEO best practices and am competent with CMSs (WordPress).
- Client Meetings - I attend meetings, briefings and PR visits with clients and customers to give Arch
Creative a face – I believe it’s always better to do things in person.
Other Creative Work:
- Videography Art Direction – due to my background in film, I’ve written and art directed videos created for clients including BBC Children in Need, Tracey Wright Training and Marketing and Steamin’ Billy.
BBC - https://vimeo.com/243316024
TW - http://traceywrightmarketing.com/
SB - https://www.youtube.com/watch?v=R-s0FQmDZDk&t=2s .
- Radio Ad Direction – I’ve written and directed a number of radio ads for Arch’s client Ikano Bank which
were broadcast on GEM 106 and Capital Manchester and featured Swedish voiceover artist Alan Adler.
- PR – I’ve spoken on BBC Radio Leicester representing Arch in a PR capacity:
https://vimeo.com/243855505
Education
U
U
Bachelor of Arts (BA) University of Warwick
Coventry, United Kingdom
First class BA in Film Studies from The University of Warwick