Joe Chen
Available

Joe Chen

Brand Marketing & CommunicationsLondon, United Kingdom
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Joe Chen
Available

Joe Chen

Brand Marketing & CommunicationsLondon, United Kingdom
About me
A creative, collaborative and committed brand marketer with over 18 years of multidisciplinary marketing experience in the fashion and consumer technology industries gained from global, publicly listed and private companies to family owned, multinational SME. I have a deep understanding on the power of branding and can guide execution of strategically designed brand building campaigns across all channels with an acute focus on creating assets and activations that are distinctive in both concept and craftsmanship.
Projects credited in
  • The Britannia Collection by Zandra Rhodes for Gainsborough
    The Britannia Collection by Zandra Rhodes for GainsboroughFeaturing two exuberant fabrics, O-Gee Whizz and Fabulous Frills, ‘The Britannia Collection’ by Dame Zandra Rhodes for Gainsborough, is woven using traditional weaving practices, on heritage looms at Gainsborough’s historic mill in Suffolk. Both designs incorporate Zandra’s signature style of free-flowing patterns and prints, as well as her use of bold, captivating colours.
  • Huawei Research  group
    Huawei Research groupThe first research group in 10 years - it was incredibly successful...
  • Dazed x Huawei - Reveal The Real You
    Dazed x Huawei - Reveal The Real You
Work history
    T
    T
    Group Marketing DirectorThe Edward Alexander Group
    London, United KingdomFull Time
Skills
  • Brand Activation
  • Brand Campaigns
  • Brand Creative Strategy
  • Creative Campaigns
  • Marketing Communications
  • Photographic Direction
  • Art Directing
  • Cross-cultural Awareness
  • Consumer Technology
  • Marketing Strategy