Professional writer with over 5 years’ experience, including roles as Content Manager, Managing Editor, and Senior Editorial Planner. My passion for strong, engaging content has seen me thrive in industry-leading, international media agencies, and both digital and print publications. I have extensive experience in creative and consumer-facing industries, with established household brands and publications. Creating engaging content for a wide range of platforms and audiences is what I do best. My ambitious and pioneering spirit, sees me approach my work with methodical thinking and data- led insight, and I strive to achieve excellence in every project I am involved with. I achieve results by taking initiative and following-through on commitments. Relocating to London and working with various outlets in creative and consumer-facing industries has contributed to the ambition of achieving a media-focused career creating engaging content for different platforms and audiences.Locked Pro Plan feature
Devised and crafted highly engaging, well-received content assets for prestigious clients such as Google, Lenovo, and Cannon Took charge of several successful rebrands in the b2b SME space. Led contributions in the planning and execution of the agency’s first successful foray into podcasts Write/Storyboard/Direct strong multimedia and social content in collaboration with studio and graphics teams Assisted in the development of brand positioning and messaging collateral e.g. tone-of- voice and editorial guidelines
Significantly increased content views, engagement, and overall traffic for household brands such as PlayStation, Tempur, and British Gas Devised and implemented eye-catching and informative content themes, reporting remarkable increase in ROI for the client Successfully managed numerous campaigns, from ideation to analysis and reporting, with consistently great feedback from clients Collaborated with and managed bloggers, influencers, and larger publications such as The Guardian, Huffington Post, and The Independent. Ensuring that all deadlines were met and content was of an extremely high standard
Initially employed to oversee a successful brand re-launch Established new guidelines for the editorial team to create world-class content Managed both video editors and talent in producing a popular weekly YouTube video series, as well as hosted several videos myself Ensured Social media across all platforms was consistent, focussed, and of a high quality Personally undertook the creation of a Facebook Marketing Mastery education course Implemented plans to begin a new video/podcast series
Contributing editor for Nightmare Digital culture and arts publication. Initially hired to assist with the launch of the site but quickly became a regular content producer. Put the site on the path to become a multimedia entity by producing commercially successful audio iterations of articles. Greatly contributed to the growth of the site’s online presence through the use of social media channels. Oversaw, edited, and revised the work of other contributors in a more senior role.
Lead all content relating to IoT (Internet of Things) and Mobility (devices and apps), routinely reported breaking news and produced important features Demonstrated a keen ability for chasing the best leads and tracking sources required to tell the best possible version of the story Showed great comfortability and professionalism when travelling locally, nationally, or internationally for work Established excellent connections within Technology PR firms and swiftly became a go-to contact for stories connected to this beat
Originally hired to manage social media presence for both sites but quickly selected as interim managing editor Showed great leadership skills managing a staff of 6 editors and their individual teams, whilst also contributing original content Successfully launched several multimedia initiatives involving video content and podcasts Designed/wrote/produced comedy panel show pilot for television, featuring A-List guests and talent