About me
Solution-driven growth strategist and e-commerce specialist with +12 years of experience in leading performance media teams, service design, deploying across markets, nurturing teams, growing client revenue and winning new business.
Managed a portfolio of D2C brands across Consumer Packaged Goods and Apparel sectors with retainers/commission ranging from £15k - £300k per month. Responsible for assessing digital readiness and the implementation of growth marketing and integration initiatives to help brands achieve their targets.
Personally built and exited a D2C brand which specialised in people and planet friendly products and housed +3000 products from over 60+ brands.
Work history
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F
Head of GrowthField Work Group
- London, United KingdomFull Time
Hired to design the Growth department which focused on the integration of products and services across Design, Web Development and Growth Marketing. Clients were typically high growth start-ups (post series A or B funding) and required both consulting and delivery support to scale up and meet their targets. *Entered insolvency as of June 27th 2022
Head of Ecommerce (Shop+)Mindshare Worldwide
- London, United Kingdom
Led the design and global rollout of an eCommerce Consultancy to assess and deliver on roadmap initiatives across D2C and eRetail platforms. A cross-agency collaboration to deliver an integrated WPP product, which involved local-market deployment, client workshops, business development and capability building within internal teams
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Skills
- Digital Marketing
- Digital Advertisement
- Digital Agency
- Paid Search
- Paid Social
- Ad Strategy
- Agency Strategy
- Department Leadership
- Business Development
- Service Design
Education
B
B
BA(Hons) Business Studies with MarketingBournemouth University
- Bournemouth, United Kingdom