Joe Jackson

Digital Planner



  • Advertising
  • Digital Media
  • Digital
  • Digital Agency
  • Presenting
  • Account Management
  • Client Services
  • Marketing Strategy
  • Pitching
  • Problem Solving
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Creative Thinking
  • Relationship Management

Work history


Digital Planner


Jul 2015
  • As a digital media planner for the UK's largest and most successful media agency, Mediacom, it is my privilege to work alongside the smartest people in advertising and media, dreaming and implementing the most innovative campaigns for the most important brands in the world. • Managing TUI campaigns for Thomson Holidays and First Choice. • Planning and buying both DR and Brand campaigns up to £1m across display, social and mobile. • Working closely with clients, advertising and creative /social agencies from campaign brief all the way through to EOC. • Consulting clients (and other Mediacom teams) on digital activity to improve performance of campaigns and achieve client KPI’s. • Handling clients on a day to day basis; whether leading conference calls, travelling to their offices, presenting campaign strategy or talking them through new inovative ideas and creative executions. • Creating and maintaining strong relationships with various media owners and tech partners of which I am well acquainted and have run campaigns with the likes of Yahoo, Google, Youtube, Spotify, Facebook, AOL, Microsoft, Huffington Post, Daily Mail, Undertone, Collective, Vibrant, Mobsta, Bliss, Crimtan, Criteo, Affectv and more.


Media Executive

Havas Media

Jul 2013 - Jul 2015
  • Havas Media, London, United Kingdom (August 2013 – June 2015) Position: Media Executive • Working into 2 Client planning teams across Domino’s pizza and L&G, • Responsible for looking after BAU activity across both accounts. • Handing client contact requests on a day to day basis, using the strong relationships I have formed with the various channel teams within HMG. • Frequently contribute to creative brainstorms, strategy sessions and new business pitches. Position: Senior Social Media Account Executive • Supported the account director and managers in day to day management of social campaigns • Assisted the social team in the planning and buying of mobile, display, and social campaigns across 17 accounts • Gained a good understanding of the often changing Social landscape, constantly learning different targeting capabilities, social strategies, changes in both Twitter and Facebook algorithms , different ad specs and technologies including Socialmove , Adaptly and Sysomos • Colaborated closely with data teams, creative teams, planning teams and media owners to make the best campaign optimizations for clients • Implemented optimizations to achieve click through rates (CTR) as high as 25% on a recent Garmin campaign • Assisted with content creation and community management across various accounts • Gained strong experience in working across various Tier 1&2 clients, such as Garmin, AXA and Kia This included all planning and buying activities • Handled campaign delivery and efficiency by monitoring trafficking and making optimizations • Created weekly client reports and Post campaign/Monthly analysis of campaign performance • Developed a wide understanding of the different communication channels and how to effectively use them in order to solve client problems (Press/Digital/TV/Outdoor/ Radio/Cinema) e.g. use of regional radio vs regional press • Contributed an active role in creative brainstorming sessions for new clients and new business opportunities