About me

I am a creative problem solver from London with a BA in Advertising and Brand design from Ravensbourne University. I like to approach briefs from different angles using copy to emphasise my message. With Apple, I have told a musician’s story, helped visualise the Museum of London’s future and encouraged people to find their sound at The O2 arena. My ambition is to be recognised for producing memorable and thought provoking campaigns that have a positive impact on society.

QuestionsProjectsExperienceTeam

Projects credited in

• DIAL4CLIMATETHE CHALLENGE Over the year Climate anxiety (fear paralysis on how one’s own contribution can help reduce climate impact) among young adults has increased dramatically. Research by the Office of National Statistics found that as many as three-quarters of British adults were worried about the impact of Climate Change. One word that was identified regularly amongst respondents was "helpless." How could we, alongside a group of Climate Psychologists, help alleviate the overwhelming feelings Brits f
• GRENFELL PLATINUM JUBILEE STREET PARTYTHE GOAL Five years on from the fire, no one has been arrested. Justice4Grenfell wanted to highlight that half a decade later the authorities still had not delivered justice to the victims and survivors as well as the wider community. We wanted to create a moment to remind the UK public of this, so that continued pressure can be applied to the Government. THE CHALLENGE With a toothless public inquiry and no progress, we had to cut through the apathy and hijack a cultural moment while getting the
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  PAY WITH CREATIVITYTHE CHALLENGE From its infamous colourful cans to space-inspired beer names, Beavertown has always had creativity at its heart. To celebrate this Beavertown challenged us to look at ways to get people to be more creative, but alongside an expression of the brand’s creativity, it also needed to have a strong product message. In essence, how could we turn having a pint into a moment of creativity?‍ THE SOLUTION In our research, we found that Pablo Picasso was once asked to pay for a meal by drawin

Work history

Junior CreativeHere Be Dragons
May 2021London, United KingdomFull Time
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Junior Creative StrategistKairos Group
Nov 2022 - Jan 2021London, United KingdomFull Time

Skills

• Copywriting
• Illustration
• Idea Generation
• Advertising
• Strategic Design

Education

BA AdvertisingRavensbourne University London
Sep 2017 - Jul 2020London, United Kingdom