Joe Yandell

Events + Project Manager

Mid Level
London, United Kingdom
Locked Pro Plan feature


  • Events + Project Manager

About me

A diligent and self-motivated project manager offering 10 years’ experience in a wide range of strategic and innovative events. Having reached national level in multiple sports I have always been driven by specific goals, and delivering multi-disciplined projects within the Sporting and Musical arena. I embrace every challenge and enjoy working under pressure to execute projects with effectiveness.


  • Events
  • Marketing
  • Creative
  • Event Logistics
  • Project Management
  • Time Management
  • People Person
  • Coordinating Teams
  • Deadline Management
  • Goal Oriented

Companies I’ve worked with



    • Marketing & PR
  • Jack Wills

    Jack Wills

    • Fashion and Textiles
  • Not-Another-Bill


    • Retail
  • Larsson & Jennings

    Larsson & Jennings

    • Fashion and Textiles

Work history


Experiential Manager


Feb 2019
  • London, United Kingdom
  • Full Time
  • · Managing six concessions and store teams across the UK · Incentivizing teams and driving ROI per site (Selfridges Machester £6,000 weekly takings / Selfridges London £17,500 weekly takings) · Weekly targets, hiring talent, managing 30+ staff · Successfully created co-working relationships with Conran, Selfridges, Fenwick, Illum Sweden, Maison & Objet Paris, New York Now · Projected to beat our previous Christmas target for 2019 (December 2018 £160K / December 2019 projected £240K) Shop on Wheels campaign: The SOW is a revolving retail unit that can be fully functional and operate at any given moment across the world.


Project Manager + Experiential

Larsson & Jennings

Feb 2018 - Feb 2019
  • London, United Kingdom
  • Full Time
  • · Working with in-house departments’ critical paths (E-Comm, Graphics, Visual Merchandise, Finance) · Managing teams and their workload, assigned corrective briefs and projects in a balanced approach · Project lead on campaigns such as Design Week, ‘Mobile Shop’ and Boileroom · Controlled workflow from Creative, Development to Production · Effectively co-developed a start-up into a multi-million pound brand Boileroom campaign: Boileroom’s platform connects club culture to the wider world through online videos and events. Our collaboration with an established musical platform propelled us into new territories.


Project Manager

Barlow and Barlow

Mar 2017 - Feb 2018
  • London, United Kingdom
  • Full Time
  • · Driving new business and being the forefront of business development · Initiating, planning, executing, controlling, and leading the work of a team to achieve specific goals under tight timescales and budgets. · Project management to achieve all of the project goals within the given constraints


Concession + Events Manager


Feb 2017 - Feb 2018
  • London, United Kingdom
  • Full Time
  • · Launched the brand in 2014 and was instrumental in its development to deliver a positive change in people’s wellbeing · Driving sales and growth of the business; we had 3 UK outlets in London and an office of 30 in Soho within four years · Returned in 2017 to manage concessions and relationships with Selfridges, Ham Yard Hotel and St Paul’s · Controlled workflow from Creative, Development to Production


Senior Project Manager

Red Brick Road

Sep 2016 - Mar 2017
  • London, United Kingdom
  • Freelance
  • · Managing project lifecycle, event co-ordination and event delivery · Establishing, developing and leading the relationship between the agency and sub-contractors i.e Universities and Production teams · Controlled the logistical workflow of the project and budgets · Built a strong book of contacts within the Music and Events sectors UP&GO Australian Breakfast Drink campaign: We launched Up&Go into UK territories through youth activation focused at the importance of student’s health & wellbeing.


Marketing Events Manager

Jack Wills

Mar 2008 - Sep 2016
  • London, United Kingdom
  • Full Time
  • · Owned contractual rights for Oxford & Cambridge Varsity events (Rugby 25,000 attendance & Polo 10,000 attendance) · Managed and delivered events for 72 UK stores (150K - 200K budgets) · Managed critical paths and project lifecycles for peak campaigns resulting in year-on-year increased budgets, which grew the event portfolio for Jack Wills · Creative control of the Jack Wills music platform that reached all touch points; in-store playlist, events, web, social media to customer service and Head Office · Worked closely with sub-contractors (Smyle Production, Music Agencies/Labels) · Launched 10 stores on the East Coast of America. (Vermont, Martha’s Vineyard, Nantucket, Boston). · Launched JW social media channels: +700K Twitter + 500K Facebook followers received over a 8-year period Activation campaign results: Polo: 100K budget, 120K ROI, 10K students, 100K+ social media views/downloads. Rugby: 150K budget, 110K ROI, 8K students, 100K+ social media views/downloads. BUSC: 175K budget, 115K ROI, 6K students, 130K+ social media views/downloads. Horse Box: 300K budget, 215K ROI across all stores, 300K video hits/downloads.