About me

I’m a bilingual Brit/Swede with a flair for creating meaningful and exciting content. My experience and passions lie within the food, travel and entertainment industries.

PostsProjectsExperienceTeam

Projects

• Restaurant descriptionsSEO restaurant descriptions on behalf of Bookatable
• Music writingExamples of my music writing on behalf of Urban Essence
• 1

  Instagram storiesArt directed a shoot for Harrods Valentine's Day patisserie, and crafted the copy for the story.
• 1

  Ad copyAd copy on behalf of Harrods for Foodism magazine.
• Restaurant reviewsAn example of my restaurant reviews posted on my blog, bitesize-reviews.com
• Article for Harrods MagazineI was tasked to write an article for the Arabia issue of Harrods Magazine, focusing on chocolate and sweets.

Work history

U
U
WriterUrban Essence
Jan 2018London, United KingdomFreelance
Writing release features and premieres for online music magazine Urban Essence.
Food WriterHarrods
Jan 2019 - Jun 2019London, United KingdomFull Time
Writing and briefing all cross-channel food and drink content for Harrods, including social media, print magazine articles and inserts, monthly food and wine email, twice monthly digital long- and short form features, copy for advertisements in external brand space, copy for print flyers, etc. Responsibilities also included sourcing stories and imagery by liaising with buyers, product developers and other senior stakeholders, as well as organising and attending photo and filming shoots.

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Skills

• Copywriting
• Brand Storytelling
• Brand Tone
• Ad Copywriting
• Sub-editing
• B2B Copywriting
• Social Media Management
• Editorial
• Marketing
• Content and Media Writing

Education

2:1 in Comparative Literature and Film StudiesKing's College London
Sep 2012 - Jun 2015London, United Kingdom
Bachelor of Arts.