Joel Cullberg Head

Joel Cullberg Head

WriterLondon, United Kingdom
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Francis Lane
Christina Webb
Joel Cullberg Head

Joel Cullberg Head

WriterLondon, United Kingdom
About me
I’m a bilingual Brit/Swede with a flair for creating meaningful and exciting content. My experience and passions lie within the food, travel and entertainment industries.
  • Restaurant descriptions
    Restaurant descriptionsSEO restaurant descriptions on behalf of Bookatable
  • Music writing
    Music writingExamples of my music writing on behalf of Urban Essence
  • Instagram stories
    Instagram storiesArt directed a shoot for Harrods Valentine's Day patisserie, and crafted the copy for the story.
  • Ad copy
    Ad copyAd copy on behalf of Harrods for Foodism magazine.
  • Restaurant reviews
    Restaurant reviewsAn example of my restaurant reviews posted on my blog,
  • Article for Harrods Magazine
    Article for Harrods MagazineI was tasked to write an article for the Arabia issue of Harrods Magazine, focusing on chocolate and sweets.
Work history
    WriterUrban Essence
    London, United KingdomFreelance
    Writing release features and premieres for online music magazine Urban Essence.
    Harrods logo
    Harrods logo
    Food WriterHarrods
     - London, United KingdomFull Time
    Writing and briefing all cross-channel food and drink content for Harrods, including social media, print magazine articles and inserts, monthly food and wine email, twice monthly digital long- and short form features, copy for advertisements in external brand space, copy for print flyers, etc. Responsibilities also included sourcing stories and imagery by liaising with buyers, product developers and other senior stakeholders, as well as organising and attending photo and filming shoots.
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  • Copywriting
  • Brand Storytelling
  • Brand Tone
  • Ad Copywriting
  • Sub-editing
  • B2B Copywriting
  • Social Media Management
  • Editorial
  • Marketing
  • Content and Media Writing
    King's College London logo
    King's College London logo
    2:1 in Comparative Literature and Film StudiesKing's College London
     - London, United Kingdom
    Bachelor of Arts.