Projects credited in
- NIKE TIGHTS x FKA TWIGSThis project objective was twofold; to launch the new Zonal Strength Tights across 30 UK stores, including global flagship Nike Town London (NTL), and to achieve an empowering, personal connection with the Nike Womens’ consumer. Nike required a supercharged, immersive display concept to mirror the hyper-creative collaboration with artist, FKA Twigs. Seen Displays identified that in this case, Nike’s need was to pair unexpected novelty and cultural relevance to mirror the values of their intended
- Nike LionessLead design and art direction with Studio Moross to design 14 patches as a celebration of the England women’s national football team, better known as the Lionesses. The patches are now available at NikeTown London as heat transfers and embroidered patches so that they can be used to customise your own England jersey.
- AZEEMA x Nike Victory Swim Launch EventIn collaboration with Nike London, we curated and hosted the launch event for the Victory Swim collection, premiering our short film and photo series documenting 6 womxn and their relationship with sport. The evening included a special panel discussion with Khadijah Mellah, Ghaida Ramadan and Jaspreet Kaur, chaired by Nesrine Dally. We also had henna by Huq That, nail decals by Saadia Mebchour and nails by Jess Young, offering designs inspired by the collection.
- Move Without LimitsA short film brought to you by AZEEMA for Nike London. To support the launch of the new Victory Swim collection, we teamed up with nike London to document three incredible womxn: Ghaida, Iqra and Intisar diving deeper into their inspiring journeys & relationship with sport. ——— Executive Producers & Casting @azeemaagency Director & Producer @nadiraamrani DOP @beatriz_sastre Assistant Director @miriamamrani Sound recordist @miazipporah Focus Puller @oncemoreforsharps Camera Loader @ross_dixon
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