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Joel Todd

Editor and Senior Account Manager

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsEditor - Copywriter - Account Director

About me

With over ten years experience in design, branding and publishing at some of London’s leading creative agencies, I’ve developed a deep understanding of how to shape and build a brand, from strategy and concept to design, production and delivery. Having worked across a wide variety of sectors and global markets – from a complete brand overhaul of Toronto’s major train and bus network, to a new visual and verbal direction for a Sri Lankan gin – I know how to create engaging brands that are relevant to both audience and place. In addition to leading teams and building client relationships, my editorial experience ranges from naming and digital content to a variety of custom publishing projects, including magazines, books and brochures. At Winkreative I’ve been the Deputy Editor of On the Up, Managing Editor of re:porter magazine, and a contributing writer for Monocle’s New York city guide. I also spent a year working in the company’s New York office, where I acquired and ran two significant branding projects: a premium residential development in Chelsea and a new hotel in Soho, the agency’s first real estate projects in the US market. As an independent project I also edited and produced a cookbook for Porthminster Beach Café in my hometown of St Ives, Cornwall, which is now in its second print run.


  • Brand Strategy
  • Brand Identity
  • Editorial
  • Digital Content
  • Advertising
  • Interior Design
  • Photography
  • Film
  • Animation

Work history


Senior Account Manager


Aug 2011
  • Full Time
  • Clients include: AMEX, Bombardier, Chelsfield, Dunhill, Grosvenor, IGI, Mitsui Fudosan, Metrolinx, Porter Airlines, RFR, Rockland Distilleries, Swire Properties, Wimbledon


Project Manager

Moving Brands

Apr 2011 - May 2011
  • London, United Kingdom
  • Freelance
  • Clients: Barclaycard, The Royal Marsden Cancer Charity


Senior Account Manager


Jan 2011 - Mar 2011
  • London, United Kingdom
  • Freelance
  • Client: One Aldwych. Mangagement and copywriting for the roll out of a new brand identity for One Aldwych hotel.


Client Manager

E2 Experiential Environments

Aug 2009 - Dec 2009
  • Sydney, Australia
  • Freelance
  • Clients: TrueLocal, Futurebrand Melbourne, Rationale Skincare


Project Manager


Jul 2008 - Feb 2009
  • London, United Kingdom
  • Full Time
  • Clients: Mulberry, Howard Smith Paper Group, John Ross


Account Executive

Moving Brands

Nov 2006 - Jul 2008
  • London, United Kingdom
  • Full Time
  • Clients: Nokia, Yahoo, Swisscom


Account Coordinator

N1 Creative

Mar 2006 - Oct 2006
  • London, United Kingdom
  • Full Time



BA(Hons) Media with Cultural Studies (grade 2:1

University of Sussex

Sep 2001 - Jul 2004
  • Brighton, United Kingdom


3 A levels: French A, English Literature B and Modern History B

Truro College

Sep 1997 - Aug 1999
  • Truro, United Kingdom