Johanna Armstrong

Art Director and Graphic Designer

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Johanna Armstrong is an art director, fashion lover & fearless creator.  A master of mood boards, she is a 360 thinker with a zeal for editorial photo shoots and brand development. Specialising in fashion and luxury, Johanna is a multi-disciplinary art director and graphic designer with a foundation in print and a passion for digital.  With over a decade of experience, Johanna has hustled the fashion scene from London to New York City. She has worked with top brands including Kenneth Cole, Gilt, Michael Kors, Net-a-Porter, Moda Operandi, L’Oréal Professionnel and many more. 

Locked Pro Plan feature

Skills

  • Art Direction
  • Editorial Design
  • Graphic Design
  • Print Design
  • Branding
  • Creative Direction
  • Typography
  • Logo Design
  • Digital Design

Companies I’ve worked with

  • V

    Various

    • F

      Fabergé

      • K

        Kenneth Cole

        • B

          BaubleBar

          Work history

          Currently

          Art Director

          Various

          Sep 2018
          • London, United Kingdom
          • Freelance
          • · Consulting in the art direction of editorial photography and brand development across print and digital for luxury fashion brands

          2018

          Art Director

          Kenneth Cole

          Nov 2017 - Sep 2018
          • New York, United States
          • Full Time
          • · Partnered with the Associate Creative Director as a print team to develop advertising concepts, marketing and branding initiatives, packaging, logos, catalogues and in-store signage · Conceptualised and executed advertising campaigns for extensive print output and digital media partnerships for domestic and international markets · Managed the art direction of photo shoots for PR lookbooks of still life and on-figure photography

          2017

          Art Director

          Various

          Mar 2017 - Oct 2017
          • New York, United States
          • Freelance
          • · Consulted in the art direction of photography and brand development for various fashion clients · Collaborated with a launch team to redesign a website for Standard Merchandising Co to host a family of brands · Developed multiple brand identities while working alongside a UX designer to conceptualise and organise webpage content and design

          2017

          Senior Art Director

          BaubleBar

          Jun 2016 - Mar 2017
          • New York, United States
          • Full Time
          • · Directed the comprehensive brand creative to execute the brand vision through photography, campaigns, email marketing, packaging and digital advertising · Partnered with the marketing team to develop a streamlined process for the creation of monthly content and doubled the editorial output of on-figure and still life photography · Managed the workload and development of the Creative team, including two Graphic Designers, a Copywriter, a Senior Retoucher and a Photo Coordinator

          2016

          Art Director

          Gilt

          Apr 2015 - Jun 2016
          • New York, United States
          • Full Time
          • · Art directed weekly photoshoots to maintain the editorial homepage and created featured content for brand partnerships · Led a team of photographers, photo techs, stylists, hair/make-up and models for studio and location shoots with a high output of creative imagery · Collaborated with merchandising and marketing teams to develop content that aligned with the brand aesthetic

          2015

          Art Director & Graphic Designer

          Various

          Dec 2012 - Apr 2015
          • New York, United States
          • Freelance
          • · Consulted for fashion and luxury brands to bring fresh ideas for the development of concepts for pitches and unique projects with tight deadlines · Acquired diverse experience with a 360 approach to brand development and gained insight into the creative workflow of various top fashion brands · Art directed e-commerce photo shoots for on-figure and product still life for editorial content

          2012

          Graphic Designer

          Fabergé

          Jun 2012 - Dec 2012
          • London, United Kingdom
          • Full Time
          • · Maintained and improved the brand aesthetic across collateral marketing materials including lookbooks, catalogues, invitations, advertisements and brand guidelines · Developed and implemented a streamlined process for product still life and art directed editorial photography for advertising campaigns

          2012

          Graphic Designer

          Various

          Dec 2010 - Jun 2012
          • London, United Kingdom
          • Freelance
          • COCOSA · Designed and managed daily digital content for the luxury flash sale website including editorial features, weekly emails, online marketing and social media · Conceptualised the design and visual aesthetic of the seasonal Trend Edit magazine, managing the project from design to print while interfacing with editors, photo agencies and print vendors NET-A-PORTER ·  Supported the in-house creative team to create a high output of online content for The Edit magazine, bespoke emails, advertorials and digital marketing ·  Coordinated the weekly adaptation of editorial content across the iPhone app, iPad magazine and social media RENAISSANCE 
· Managed multiple projects on a small team to produce image research, mood boards, art direction and design for catalogues, lookbooks and brochures

          Education

          2010

          Feb 2009 - Jan 2010
          • London, United Kingdom
          • Graphic Design

          2008

          Bachelor of Fine Arts

          Kent State University

          Oct 2003 - Jun 2008
          • Kent, OH, USA
          • Visual Communication Design