Johanna Armstrong is an art director, fashion lover & fearless creator.
A master of mood boards, she is a 360 thinker with a zeal for editorial photo shoots and brand development. Specialising in fashion and luxury, Johanna is a multi-disciplinary art director and graphic designer with a foundation in print and a passion for digital.
With over a decade of experience, Johanna has hustled the fashion scene from London to New York City. She has worked with top brands including Kenneth Cole, Gilt, Michael Kors, Net-a-Porter, Moda Operandi, L’Oréal Professionnel and many more.
Work history
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Art DirectorVarious
London, United KingdomFreelance
· Consulting in the art direction of editorial photography and brand development across print and digital for luxury fashion brands
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Art DirectorKenneth Cole
- New York, United StatesFull Time
· Partnered with the Associate Creative Director as a print team to develop advertising concepts, marketing and branding initiatives, packaging, logos, catalogues and in-store signage
· Conceptualised and executed advertising campaigns for extensive print output and digital media partnerships for domestic and international markets
· Managed the art direction of photo shoots for PR lookbooks of still life and on-figure photography
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Skills
- Art Direction
- Editorial Design
- Graphic Design
- Print Design
- Branding
- Creative Direction
- Typography
- Logo Design
- Digital Design
Education
Master of ArtsUniversity of The Arts London (UAL)
- London, United Kingdom
Graphic Design
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Bachelor of Fine ArtsKent State University
- Kent, OH, USA
Visual Communication Design