Johanna Armstrong

Johanna Armstrong

Art Director and Graphic DesignerLondon, United Kingdom
+ Info


Pip Jamieson
Nova Dando
Mollie Rose
Johanna Armstrong

Johanna Armstrong

Art Director and Graphic DesignerLondon, United Kingdom
About me
Johanna Armstrong is an art director, fashion lover & fearless creator.  A master of mood boards, she is a 360 thinker with a zeal for editorial photo shoots and brand development. Specialising in fashion and luxury, Johanna is a multi-disciplinary art director and graphic designer with a foundation in print and a passion for digital.  With over a decade of experience, Johanna has hustled the fashion scene from London to New York City. She has worked with top brands including Kenneth Cole, Gilt, Michael Kors, Net-a-Porter, Moda Operandi, L’Oréal Professionnel and many more. 
  • Vision in Color
    Vision in ColorAstonish Magazine
  • Gilt x Milan Fashion Week
    Gilt x Milan Fashion WeekFashion Week at Gilt. A curated shop featuring Italian brands inspired by Milan Fashion Week.
  • Gilt x Stuart Weitzman
    Gilt x Stuart WeitzmanA curated shop featuring sleek footwear must-haves from Stewart Weitzman.
  • Shay Mitchell x BaubleBar
    Shay Mitchell x BaubleBarFor the nomads, the wayfarers & the dreamers, global influence meets ethereal inspiration. A capsule collection curated by actress Shay Mitchell.
  • BaubleBar
    BaubleBarBest-sellers from the trend-focused jewellery destination
  • Kenneth Cole
    Kenneth ColeThe Fall 2018 campaign featuring the Courageous Class
+ View all
Work history
    Art DirectorVarious
    London, United KingdomFreelance
    · Consulting in the art direction of editorial photography and brand development across print and digital for luxury fashion brands
    Art DirectorKenneth Cole
     - New York, United StatesFull Time
    · Partnered with the Associate Creative Director as a print team to develop advertising concepts, marketing and branding initiatives, packaging, logos, catalogues and in-store signage · Conceptualised and executed advertising campaigns for extensive print output and digital media partnerships for domestic and international markets · Managed the art direction of photo shoots for PR lookbooks of still life and on-figure photography
+ Show more
  • Art Direction
  • Editorial Design
  • Graphic Design
  • Print Design
  • Branding
  • Creative Direction
  • Typography
  • Logo Design
  • Digital Design
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Master of ArtsUniversity of The Arts London (UAL)
     - London, United Kingdom
    Graphic Design
    Bachelor of Fine ArtsKent State University
     - Kent, OH, USA
    Visual Communication Design