About me

Johanna Armstrong is a creative lead specialising in the luxury industry with over a decade of experience working with top fashion and jewellery brands. She has a multi-disciplinary background in photography art direction and graphic design with a foundation in print and a passion for digital. Johanna effectively manages 360 projects to elevate brands while translating business objectives into meaningful storytelling.

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Projects

• 7

  Vision in ColorAstonish Magazine
• 1

  Gilt x Milan Fashion WeekFashion Week at Gilt. A curated shop featuring Italian brands inspired by Milan Fashion Week.
• Gilt x Stuart WeitzmanA curated shop featuring sleek footwear must-haves from Stewart Weitzman.
• Shay Mitchell x BaubleBarFor the nomads, the wayfarers & the dreamers, global influence meets ethereal inspiration. A capsule collection curated by actress Shay Mitchell.
• BaubleBarBest-sellers from the trend-focused jewellery destination
• Kenneth ColeThe Fall 2018 campaign featuring the Courageous Class

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Work history

Senior Art DirectorStella McCartney
Nov 2022London, United KingdomFreelance
• Consulting on the development of the brand image and identity from concept to execution of global seasonal campaigns and licensing partnerships through idea generation, creative storytelling and strategic visual solutions • Partnering closely with key stakeholders across the business to develop ideation that ensures 360 brand consistency across all touch points including imagery, e-comm, email, paid and organic social, packaging and media
Creative LeadBurberry
Jul 2021 - Sep 2022London, United KingdomFull Time
• Facilitated the development and application of the Burberry brand, including global campaigns, exclusive event collateral, global gifting initiatives and popups, bespoke packaging and the creation of all new graphic brand assets • Managed, supported and mentored a small team of graphic designers, freelancers and artworkers to execute creative briefs from start to finish • Protected, developed and educated others on the Burberry brand, while working alongside art directors, digital designers, fashion designers, architects and many other creative specialists to produce both physical and digital outcomes • Conducted quality control of printed collaterals and assisted the fashion and product teams with branding application, development of typographic artworks and production approvals

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Skills

• Art Direction
• Editorial Design
• Graphic Design
• Print Design
• Branding
• Creative Direction
• Typography
• Logo Design
• Digital Design

Education

Master of ArtsUniversity of The Arts London (UAL)
Feb 2009 - Jan 2010London, United Kingdom
Graphic Design
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Bachelor of Fine ArtsKent State University
Oct 2003 - Jun 2008Kent, OH, USA
Visual Communication Design