- Level
- Senior
- Location
- London, United Kingdom
- Availability
- Locked Pro Plan feature
- Professions
- -
Projects
About me
Johanna Armstrong is an art director, fashion lover & fearless creator. A master of mood boards, she is a 360 thinker with a zeal for editorial photo shoots and brand development. Specialising in fashion and luxury, Johanna is a multi-disciplinary art director and graphic designer with a foundation in print and a passion for digital. With over a decade of experience, Johanna has hustled the fashion scene from London to New York City. She has worked with top brands including Kenneth Cole, Gilt, Michael Kors, Net-a-Porter, Moda Operandi, L’Oréal Professionnel and many more.
Locked Pro Plan featureSkills
- Art Direction
- Editorial Design
- Graphic Design
- Print Design
- Branding
- Creative Direction
- Typography
- Logo Design
- Digital Design
Companies I’ve worked with
Work history
Currently
Art Director
Various
- London, United Kingdom
- Freelance
· Consulting in the art direction of editorial photography and brand development across print and digital for luxury fashion brands
2018
Art Director
Kenneth Cole
- New York, United States
- Full Time
· Partnered with the Associate Creative Director as a print team to develop advertising concepts, marketing and branding initiatives, packaging, logos, catalogues and in-store signage · Conceptualised and executed advertising campaigns for extensive print output and digital media partnerships for domestic and international markets · Managed the art direction of photo shoots for PR lookbooks of still life and on-figure photography
2017
Art Director
Various
- New York, United States
- Freelance
· Consulted in the art direction of photography and brand development for various fashion clients · Collaborated with a launch team to redesign a website for Standard Merchandising Co to host a family of brands · Developed multiple brand identities while working alongside a UX designer to conceptualise and organise webpage content and design
2017
Senior Art Director
BaubleBar
- New York, United States
- Full Time
· Directed the comprehensive brand creative to execute the brand vision through photography, campaigns, email marketing, packaging and digital advertising · Partnered with the marketing team to develop a streamlined process for the creation of monthly content and doubled the editorial output of on-figure and still life photography · Managed the workload and development of the Creative team, including two Graphic Designers, a Copywriter, a Senior Retoucher and a Photo Coordinator
2016
Art Director
Gilt
- New York, United States
- Full Time
· Art directed weekly photoshoots to maintain the editorial homepage and created featured content for brand partnerships · Led a team of photographers, photo techs, stylists, hair/make-up and models for studio and location shoots with a high output of creative imagery · Collaborated with merchandising and marketing teams to develop content that aligned with the brand aesthetic
2015
Art Director & Graphic Designer
Various
- New York, United States
- Freelance
· Consulted for fashion and luxury brands to bring fresh ideas for the development of concepts for pitches and unique projects with tight deadlines · Acquired diverse experience with a 360 approach to brand development and gained insight into the creative workflow of various top fashion brands · Art directed e-commerce photo shoots for on-figure and product still life for editorial content
2012
Graphic Designer
Fabergé
- London, United Kingdom
- Full Time
· Maintained and improved the brand aesthetic across collateral marketing materials including lookbooks, catalogues, invitations, advertisements and brand guidelines · Developed and implemented a streamlined process for product still life and art directed editorial photography for advertising campaigns
2012
Graphic Designer
Various
- London, United Kingdom
- Freelance
COCOSA · Designed and managed daily digital content for the luxury flash sale website including editorial features, weekly emails, online marketing and social media · Conceptualised the design and visual aesthetic of the seasonal Trend Edit magazine, managing the project from design to print while interfacing with editors, photo agencies and print vendors NET-A-PORTER · Supported the in-house creative team to create a high output of online content for The Edit magazine, bespoke emails, advertorials and digital marketing · Coordinated the weekly adaptation of editorial content across the iPhone app, iPad magazine and social media RENAISSANCE · Managed multiple projects on a small team to produce image research, mood boards, art direction and design for catalogues, lookbooks and brochures
Education
2010
Master of Arts
University of The Arts London (UAL)
- London, United Kingdom
Graphic Design
2008
Bachelor of Fine Arts
Kent State University
- Kent, OH, USA
Visual Communication Design