I am an avid instagrammer, a coffee drinker and a logical thinker. A recent graduate aspiring to create a bright, bold and advertising filled future for myself. I value the opinion of others and strongly support the art of discussion. A firm believer that nothing is black and white but rather a spectrum of shades.Locked Pro Plan feature
Working in the strategic planning department, formulating effective research and approaches to client briefs. Communicating strategic positioning and competitive analysis to the creative teams, in order to develop the best creative outcome. Working with both German and English briefs to further develop my knowledge of the language.
Aiding in account management, new business and planning support across different accounts. Managing different tasks and providing overall support across these three areas. I helped provide art direction on projects such as the D&AD Impact Awards, as well as work for other existing clients such as Paddy Power and Popchips. "Johanna is bright, dead keen to learn and wasn't afraid to get stuck in to every aspect of agency life. A real asset to our team for her months work experience." - Rosalie Jones (Account Director
My Roles Includes: 1) Working to analyze the existing social media, finding solutions to the current issues and developing a future strategy specific to the companies communication platforms. I work closely with the creative director implementing the new strategies and updating the social media platforms accordingly. 2) Researching and compiling accurate, concise, informative, engaging and editorially driven information making sure that the tone and language is in keeping with CrozNest's ethos and vibe. 3) Setting targets for expanding the social media audience including platforms such as Instagram, Twitter, Snap Chat, Pinterest I am working to build the awareness of CrozNest, as well as advertising and promoting brand partners. 4) Creating official pitch packages or presentations using our digital content, making it available to our brand partners as well as new clientele.
Taking over a very small society in its early stages of development, we have a long way to go in terms of achieving the structure and momentum of an active society. My aim this year however is to successfully develop the society into a long standing competitive environment. I have set several targets to be achieved in the next academic year, gaining sponsorship being one, as well as creating events that will become annual and have a deep long lasting connection with the society. I lead a team of seven supporting the society, heading different aspects such as communication, events, accounts and our business relations. At present our society consist of around 30 member however my team and I have set targets to increase that over the coming months and grow the society into its full potential.
I was given the opportunity to return working on different projects and briefs including that of the 'House of Peroni'?. Researching and compiling informative, engaging information that matched the ethos and vibe of the new brand image. Including up and coming artist and pop up bars and restaurants. As well as assisting on the official photo shoot of the NatWest 'Cash Back Plus' advert. Aiding in translating the creative plan into the literal shoot.
After working within the management department, I helped assist the creative department for another two weeks. Here I worked on sourcing images from stock image sites, as well as assisting on several different briefs to create a compilation of ideas allowing them to finalize what they wanted the concept to look like. Here I gained a great insight into how the differing departments work together as well as the necessity to meet deadlines and communicate effectively.
Enabling a working knowledge of advertising and marketing practices, including a firm grounding in brand strategy, digital marketing and advanced consumer behavior. It includes a real life advertising research project for an advertising, design or media agency or client company. As well as enabling an understanding in strategic marketing, advertising, digital Marketing, marketing simulation, marketing in the supply chain and integrated communications. First Year - Accounting, Advertising, Consumer Behaviour, Digital Marketing Minoring in - Gender & Women's Studies and Sociology. Second Year - Marketing Research, Advertising, Digital Marketing, Marketing Simulation, Marketing in the Supply Chain, and Consumer Behaviour. Third Year - Strategic Marketing, Brand Strategy and Integrated Communications.