John is an award-winning and multi-disciplined Creative Director with over a decade of experience helping some of the world's most loving brands to create innovative and relevant marketing campaigns. John has worked with an array of high-profile clients, including Universal Music, Alec Maxwell (British Vogue), M&S, Wagamama, Converse and many more. Throughout John's experience, he has both led and assisted in a variety of projects relating to design, film production, live events, production for advertising campaigns and generating leading marketing strategies that drive customer engagement and produce tangible results for the P&L. John is an effective communicator and enjoys collaborating with cross-functional teams to deliver the best outcomes.
To date, John has held a variety of roles in the creative industry, including Creative Director, Production Assistant, Casting, Training and Movement Director. John has leveraged this experience to become the Creative Director of Saviour Ltd, a company he Co-founded in 2016. In addition to John's career, he actively participates in his local community as a Youth Board Member at the Damilola Taylor Trust. John also holds a Bachelor of Arts (BA Hons) in Drama and Performance from the University of Portsmouth and a BTEC in Performing Arts from the BRIT School.
Accomplishments:
- Becoming a Youth Board Member at the Damilola Taylor Trust.
- Led a creative team of seven, organised meetings to share ideas and bring action plans to fruition for the company's projects, such as the woman’s collection collaboration with Wagamama.
- Offered leadership while liaising with the production director, by briefing all campaign cast, and teaching choreographed step and moves sequences for the M&S Christmas campaign.
- Assisted executive creative director in both the management and development of a team of production crew, dancers, stylist, hair and makeup.
- Receiving honours by the former British Prime Minister David Cameron for taking an interest in an extraordinary execution at the 2012 Olympics Opening Ceremony.
Expertise:
Marketing Strategy, Creative Campaigns, Movement Director, Advertising, Project Management, Set Production, Brand Strategy, Communication Strategy, Model Selection, Customer Engagement Strategy
Work history
Movement DirectorMarks and Spencer
London, United KingdomFreelance
Key Responsibilities:
• Offered leadership while liaising with production director, by briefing all campaign cast, and teaching a choreographed step and moves sequences.
• Assisted film director with shot sequence and technical issues with dancers to deliver an outstanding performance, by clearly and effectively communicating director’s vision to the dancers.Key Responsibilities: • Offered leadership while liaising with production director, by briefing all campaign cast, and teaching a choreographed step and moves sequences. • Assisted film director with shot sequence and technical issues with dancers to deliver an outstanding performance, by clearly and effectively communicating director’s vision to the dancers.
Skills: Team Leadership · Interactive Creative Direction · Problem Solving · Teamwork · Communication · Project Management
Creative DirectorUniversal Music UK
London, United KingdomFreelance
Coordinated art and design needs for Sarahba a recording artist that’s signed to Universal Music by scheduling meetings before shoot day. Achieved by maintaining schedules, tracked expenses and managed communication between project stakeholders, by clearly communicating changes.
Additionally, I assisted executive creative director in both the management and development of a team of 7 people, including; production crew, dancers, stylist, hair and makeup.Coordinated art and design needs for Sarahba a recording artist that’s signed to Universal Music by scheduling meetings before shoot day. Achieved by maintaining schedules, tracked expenses and managed communication between project stakeholders, by clearly communicating changes. Additionally, I assisted executive creative director in both the management and development of a team of 7 people, including; production crew, dancers, stylist, hair and makeup.
Skills: Team Leadership · Choreography · Creative Problem Solving · Creative Direction · Leadership
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Skills
- Co-directing
- Movement Direction
- Critical Analysis
- Creative Planning
- Creative Assistance
- Client Pitching
- Event Organisation
- Acting
- Coordinating Events
- Creative Art Direction
Education
Bachelor of Arts (BA) University of Portsmouth
- Portsmouth, United Kingdom
Drama and Performance.
Dance BTEC
- London, United Kingdom
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