John Crozier
Available

John Crozier

Creative DirectorRoyal Tunbridge Wells, Tunbridge Wells, United Kingdom
+ Info

14

Connections
Catherine Pryce
Gavin Brett
Hollie McGarry
John Crozier
Available

John Crozier

Creative DirectorRoyal Tunbridge Wells, Tunbridge Wells, United Kingdom
Projects
  • Kia Uk
    Kia UkYou make us make better cars
  • Greenpeace
    GreenpeaceGreenpeace collaboration with Google Hangouts to promote remote working
  • Scrabble
    ScrabbleSome see words, some see points
+ Show more
Projects credited in
  • The Anxious Brain
    The Anxious BrainParkinson’s isn’t just tremors. There are over 40 symptoms that most people don’t know about. I’ve been tasked by Parkinson’s UK to come up with ideas that aim to educate people about these lesser-known symptoms – one of which is anxiety. It affects around a third of the 145,000-people living with Parkinson’s in the UK. Inspired by the anxiety caused by hyper-connectivity in the digital age, we hijacked our own ads - turning the brain into an intrusive app that constantly sends out notification
Work history
    I
    I
    Creative DirectorInnocean Worldwide
     - London, United KingdomFull Time
    Creative Director across Kia Uk business, acting as Brand Guardian for UK and European tone of voice. Overseeing and creating all work including TV, print and outdoor, social, edm, dealership and POS. Establishing the Kia brand as a major automotive player in one of the most exciting times in its history. Also working extensively on Kia and Hyundai across European markets as well as creating the first Global Kia commercial to be created outside Seoul. Key Roles:- Leading and inspiring creative department in UK and liaising constantly with European offices. Strategy and Campaign development. Brand Guidance (Look and Feel and Brand tone of voice) Ensuring European work also fits within KME (Kia Europe) tone of voice and look. Translations to and from European ‘Big 6’ markets. Overseeing production of all assets. Client Presentations and building good working relationships.
Skills
  • Ad Copywriting
  • Copywriting
  • Brand Storytelling
  • Brand Tone
  • B2B Copywriting
  • Sub-editing
  • Content and Media Writing
  • Feature Writing
  • Editorial
  • Social Media Management
  • Social Advertising
  • Idea Generation