About me

I’m a creative marketer & brand strategist with over 20 years experience of working with household name brands such as Young’s, Durex, Durex Play, Scholl & Reebok; in the UK & internationally. I combine the knowledge that I have gained over my career with an ongoing curiosity & optimism to help businesses of all sizes create effective brand strategies

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Work history

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Strategy DirectorMagenta
Mar 2013 - Dec 2013Perth, AustraliaFull Time
I defined the agency expansion strategy and led communication strategy development for all clients. This meant establishing a new business development strategy, defining & resourcing Magenta Digital offering and conducting strategy reviews with all clients in order to develop annual strategy plans
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Head of OnlineKitchen Warehouse
Jul 2012 - Mar 2013Perth, AustraliaFull Time
I led the development & execution of a new web & e-comm platform for a WA kitchen & cookware retailer. I developed their first ever online store in record time, launching Nov’12 in time for Xmas.

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Skills

• Brand Strategy
• Brand Development
• Team Leadership
• Business Coaching
• Creative Problem Solver
• Developing Marketing Strategies
• Value Proposition
• Integrated Marketing Communication
• Channel Planning
• Agency Management

Education

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ASeth Godin's altMBA
Apr 2016 - May 2016London, United Kingdom
I was accepted into Seth Godin's 'altMBA' in March 2016. The altMBA is an intensive, 4-week online workshop designed by Seth Godin for high-performing individuals who want to level up and lead.
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(hons) Business StudiesStaffordshire University
Sep 1991 - Jun 1995Stoke-on-Trent, United Kingdom
I graduated with a 2:1 B.A (Hons) in Business Studies specialising in Marketing. My final dissertation was on 'Night Club marketing in Stoke on Trent'