The experience I have gained predominately as a graphic designer within branding, print and digital agencies has made me realise that I love the communications process as a whole and get just as much joy coming up with ideas and insights, imagining the best approach/ strategy for the project through questioning and discussions, as I do thinking about the art direction and details for the finished project.
In short, I wish I could create each project from start to finish, handling the photography, creating the soundtrack; everything! Realistically, within an agency environment, I get to be part of a talented team to work alongside and bring all these skills together to curate and offer my knowledge on projects when necessary, which is truly exciting.
Projects
Work history
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Graphic DesignerRightangled
- London, United KingdomFreelance
Specialists in Cardiac, Diet and Fitness DNA tests, Rightangled approached me to reimagine the existing product brochures. Using the guidelines of a recent rebrand as a starting point, the work included illustrating 80+ test results which needed to show the right level of scientific detail whilst taking into account the new illustration guideline style. Each result had at least three outcomes, so a clear colour-coded system was developed to reflect the patient’s record.
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Skills
- Advertising
- Visual Arts
- Print Design
- Art Direction
- Design
- Environment
- Illustrator
- Indesign
- Photoshop
- Word
Education
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Bachelor of Arts (BA) Hochschule Augsburg
- Augsburg, Germany
An Erasmus Exchange semester in Germany which included live briefs and presentations to clients using a mixture of German and English. I made German lessons part of my study, enabling me to have basic conversation with locals in and outside of University.
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