The experience I have gained predominately as a graphic designer within branding, print and digital agencies has made me realise that I love the communications process as a whole and get just as much joy coming up with ideas and insights, imagining the best approach/ strategy for the project through questioning and discussions, as I do thinking about the art direction and details for the finished project. In short, I wish I could create each project from start to finish, handling the photography, creating the soundtrack; everything! Realistically, within an agency environment, I get to be part of a talented team to work alongside and bring all these skills together to curate and offer my knowledge on projects when necessary, which is truly exciting.Locked Pro Plan feature
Specialists in Cardiac, Diet and Fitness DNA tests, Rightangled approached me to reimagine the existing product brochures. Using the guidelines of a recent rebrand as a starting point, the work included illustrating 80+ test results which needed to show the right level of scientific detail whilst taking into account the new illustration guideline style. Each result had at least three outcomes, so a clear colour-coded system was developed to reflect the patient’s record.
Working with the Media Solutions team to create a number of luxury global fashion collection campaigns launched on the retail platform. The initial development and creation took place in Adobe Illustrator and Sketch before building and managing the campaigns and product launch pages across 12 languages using a combination of Bannerflow and their own bespoke Farfetch platform. Brands included; Stella McCartney, Paul Smith, Missoni, Woolmark, P.E Nation, Holland&Holland, John Hardy and L’Autre Chose
DOOR is an ambitious blend of strategy consultancy, design agency, and innovation firm. I joined the team as the first full-time Visual Designer, supporting the director/ founder and project manager. Working in such a small team meant I was involved in the end-to-end process of every project. This meant I facilitated & supported workshops, carried out extensive desk & interview research and predominantly used Sketch for visual web and app prototyping, whilst creating well paced Keynote pitch decks. During my time, I worked with major clients in the finance, entertainment, and automotive industry.
During my time at this boutique design agency, I created and supported the founder with a huge range of client projects within the food & drinks and services industry. The digital and print projects included creating alcoholic drinks packaging and print campaigns as well as illustrating and typesetting layouts for pharmaceutical research journals.
Supporting the company within the design team across print and web in the lead-up to Christmas. I created a reward package for the backers of the Dough Universe Kickstarter project, which included a space-themed activities book.
Working across all stages of the process on digital projects for clients which operate in industries such as E-Commerce and Corporate Finance, with particular focus on the initial ideas, sketches to support the pitch presentations.
From idea generation to artworking, I worked across several stages of the design process on a variety of web, brand and print projects with clients including; Hackney Empire, The Harley Street Clinic and Acro Aircraft Seating.
Designing a variety of banners that sit at various points on Spotify free user accounts, and also creating dedicated Brand + Spotify micro sites. These sites are usually built around a Playlist generator of some form, depending on how the brand chooses to position themselves/ after initial consultation or briefing.
Design, illustration, copywriting and initial prototypes for a series of activities on Multiple Sclerosis, created in a way that is understandable and engaging for children.
Invited back to help finish off projects that I was previously involved in, I created a soundtrack to accompany a Cambridge Computer History Museum video encouraging children to learn code. I also helped with additional design and illustration work that had come into the studio in the intervening time.
Developing website concepts and proposals for a major international architecture and engineering company. I also created and presented initial proposals for a coffee shop identity.
Chocolate box design concepts for a well known Irish brand. Helping the team prepare materials for workshops with clients and final design work to support an international charity.
Research, initial ideas, themes and concept development for an identity project with a nationally well known biochemical science society in the United Kingdom.
Independently working on a variety of print and web projects with a vast array of clients including Cambridge University, Norwich University of the Arts and Lovespace.
Working with a major Oxford Street sports retailer, I helped source appropriate mood board imagery, develop ideas at the initial stage and assist on designing a brand toolkit for the client.
Working alongside the design team and editor to create advertising and content used for news articles, banners and e-mail newsletters. I also shot and edited product photography for the online store.
An Erasmus Exchange semester in Germany which included live briefs and presentations to clients using a mixture of German and English. I made German lessons part of my study, enabling me to have basic conversation with locals in and outside of University.
Dissertation: De-Signing the Internet (First) Developing my skills of the design process with a strong emphasis on idea generation and critical thinking to answer a variety of self initiated, competition and live briefs.
The access to facilities fed my fascination for analog processes, developing a huge interest in bookmaking and silkscreen printing on textiles and paper. Additionally, I refined my interest in using the Mac for image manipulation and vector lettering and illustration. I was also Student Representative during both these years on the course.
With complete focus on process, this course taught me to experiment with a variety of disciplines, including photography, painting and textiles. I began to enjoy combining mixed materials to help develop a graphic design and illustration style.