About me

I am a designer at heart and visual communication is my passion...this is how I got here: Halfway through the Illustration & Design program at Dawson College in Montreal, I had my start at 17 years old, working part-time for CanadaDirect, a direct mail & database marketing firm, and freelancing for various local businesses. There I worked mostly on healthcare, financial and fund-raising data-based marketing campaigns. Art direction, graphic design, airbrushing, doing marker comps and creating were all part of a day's work back then. With lessons learned, I moved on to do even more art direction and concept development, establishing a small and successful design firm (JB Design), working for Montreal & Toronto agencies, or working directly with local and national clients. Then came the itch to become part of something even bigger. I cashed in my shares and joined up with Densu-Cadence that was soon to become Phase V (the Canadian office of Grey Healthcare Group). Growing there from Sr. Designer to Associate Creative Director over my 10+ years there was an experience that I'll never forget. After parting ways with Phase V/GHG in the spring of '09, I took a break from agency life and went back to my entrepreneurial roots and hustle up some business for myself - offering creative consulting services (freelancing). Knowing I would someday return to the agency world, I needed some fresh insight into different industries and with a whole new set of people. Since then, I've been working with boutique pharma agencies and with direct clients alike, in fundraising, b2b, real-estate & construction materials. With 25+ years of creative experience, I definitely know the industry... and I still love it! Specialties: Concept development, art direction, corporate identity, branding, web design, logo development, graphic design. Industries: B2B, Pharma, Consumer, Packaging, Display, Direct & Fund Raising.

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Skills

• Print Advertising
• Brand Identity
• Packaging Design
• Logo Design
• Concept Development
• Art Direction
• Project Management
• Mentoring
• Team Building
• Web