- Owner of all aspects of Social Media including creating and delivering content and marketing campaigns to grow new audiences as well as engaging existing audience with product launches to drive sales and build the user base. - Designed and implemented company’s first Social Media strategy, following which I grew Social Media audiences to 14k Twitter 32k Facebook and increased conversation, applause and amplification rates across all channels. - Created from scratch and now manage Social Media content calendar to ensure consistent, planned and fresh content which supports wider company initiatives. - Employ analytics to monitor content performance to inform future marketing decisions and ensure sustained growth. - Implemented and operate software to manage, schedule and report on Social Media channels including Spredfast, Hootsuite, Tweetdeck & True Social Metrics. - Responsible for implementing Mendeley’s visual brand across the company, creating design assets, themes and a content style guide and having final sign off on any marketing materials. - Design and project manage the production and distribution of all Mendeley merchandise to over 450 events worldwide each year, managing a distribution team and budget. - Formulated and delivered several innovative marketing campaigns utilising a body of 4000 Brand Ambassadors to build a worldwide community. Responsible for idea creation, time management, execution and analysis. - Project manage Mendeley partnerships with Pint Of Science, NASA, Harvard University and Research4Life (an academic sustainability project).
- Worked within small startup company, liaising directly with CEO and COO to implement strategy through the management of a marketing team of 3. - Took key role in developing Live&Loud, an online music booking service from conceptual phase, through testing, soft launch, and onto roll out across the UK. - Booked and promoted 400+ concerts throughout the UK, designed promotional materials, online marketing campaigns and purchased radio and print adverts through the likes of NME and XFM. - Managed all email marketing campaigns through Mailchimp to grow userbase. Implemented responsive templates to increase conversions through mobile devices and tablets. Achieved a 63.3% open rate and 24.8% click through rate on 15,000+ subscriber lists using an analytical A/B testing approach. - Designed and implemented Social Media marketing campaigns, achieving a cost per conversion of £0.67 following A/B testing, consequently growing the Live&Loud user base by 200%.
- Worked as editor for Livemusic.fm and its social media channels, taking responsibility for the creation and formatting of fresh, interesting content. - Managed a team journalists, guaranteeing consistent editorial direction through weekly strategic and creative meetings, raising readership to 160,000 unique monthly readers. - Implemented innovative idea to set up ‘Livemusic Social Club’; generated exclusive content featuring artists such as Nick Mulvey and Portico Quartet by offering artists intimate promotional gigs at company head office. Features drove upwards of 80,000 views on YouTube. - Produced promotional videos for Livemusic.fm, including live sessions and promotional featurettes. This included booking acts, crew, locations and post production on Final Cut Pro. These videos helped grow the LmfmTV YouTube channel quickly to 500,000 views.
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