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Jonathan Björkman

Marketing & Communications

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsStrategist & Planner - Marketer - Art Director


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About me

Jonathan is a graduate from Istituto Marangoni, specializing in Fashion Business, with a strong passion for brand growth. Extensive exposure and experiences gained within important, globally known businesses, entering into appropriate and professional relationships with press, clients and customers, including well-thought, responsible marketing and communications solutions within a timeframe. He is able to adapt and engage in a highly creative culture. His work in Shanghai, at Fleishman-Hillard, was on a €5.6 million project for Parker Pen, celebrating their 125th anniversary. He has also worked as a Brand Planner at Kokokaka for clients such as Celiné from his native Sweden.


  • Fashion
  • Marketing PR
  • Brand Management
  • Marketing Strategy
  • Event Management
  • Marketing Communications
  • Business Planning and Strategy
  • Marketing Branding
  • Marketing Communications Strategy
  • Sales Marketing Campaigns
  • Social Media Digital Strategies
  • Market Analysis
  • Strategic Creative Vision
  • Market and Consumer Insights

Work history


PR Outreach Specialist

Verve Search

Mar 2017
  • London, United Kingdom
  • Full Time
  • Based in the field of Digital PR and Marketing Content. My assignments involve: campaign ideation, design implementation, keyword research, media prospecting, outreaching and gaining link equity. Clients in the portfolio includes: Expedia, BBC,, Bentley, Pepsi, MADE and more. Acquiring online coverage at top-tier publications such as: The Guardian, The New York Times and many more. Verve Search is a multi-award winning SEO agency focusing on creative campaigns. Becoming "Best Large SEO Agency" at The European Search Awards 2017.


Owner & Founder


Jan 2015
  • Freelance
  • Shroomfactory is a consultancy agency focusing on Strategic Planning, Marketing and Communicatons in the Luxury and Fashion Industry. – website under construction -


Sales Specialist

Mulberry England

Jan 2015 - Jul 2015
  • London, United Kingdom
  • Full Time
  • Highly trained Sales Specialist with focus on leather goods.


Junior Brand Planner


Nov 2013 - Jan 2014
  • Freelance
  • Assigned to a fashion luxury team specialising on digital branding, providing strategic and analytical performances with a global holistic perspective. Recently travelled to Paris to pitch for one of the most admired fashion houses worldwide. Kokokaka has created digital campaigns for Louis Vuitton, Wrangler, Burberry and many more.


Senior Sales Advisor


Aug 2013 - Sep 2014
  • Full Time
  • Ströms is one of the oldest stores in Sweden since the start in 1886, and has grown to become one of Gothenburgs biggest department stores. Ströms is still on the forefront with exclusive luxury and immaculate service. Providing the highest revenue among the staff and closely assisting as a suit specialist.


Public Relations

Fleishman Hillard

Dec 2012 - May 2013
  • Freelance
  • Fleishman - Hillard is one of the world's largest communictions firm. Assigned to the Luxury and New Biz sector specializing in PR and Events support for brands such as Tiffany's, Parker, Royal Salute and Johnny Walker. Providing Marketing Research, Pitching ideas, Press releases, Polishing and much more related to enhancing the brand image. Closely assisting the CEO Michael Polk and descendant Geoffrey Parker at the 125th Anniversary exhibition


Chief Editor

SH Spectator

Oct 2012 - May 2013
  • Freelance
  • Shanghai spectator is an assembly of dedicated observers, involved with the very extravagance of the hottest luxury trends in Shanghai. By the means of creativity and innovation the spectators shares secrets that haven’t yet arisen to your horizon, engaging and educating the concerned worldwide citizens from an original point of view bringing the latest phenomenon. The condition of luxury is constantly moving and capturing these moments are key. Shanghai is at the forefront of luxury with a market that is constantly evolving . Shanghai spectator is highly enthusiastic about the future luxury trends, committed for your pleasure…”


Business Intern


Mar 2012 - Aug 2012
  • Freelance
  • Presented Business plans and provided opportunity analysis for different clients of the corporation, in order to close lucrative deals. Aoki is a communications buerau with clients such as Polarn o. Pyret, MQ, Elfa, Nudie and many more.


Business Intern

Gucci Group

Dec 2009 - Feb 2010
  • Internship
  • Worked closely with the team in three different divisions, including: Account Management, Corporate Identity and Marketing Independent team support under supervision, assigning priorities of workloads for the team, such as: producing marketing research reports and excel sheets for clients, arranging bookings, etc.


Promoter & Event Planner


Jul 2009 - Oct 2009
  • Freelance
  • Created a ‘pop-up showroom’ in the premises of what the German Vogue (August 2009 issue) defined ‘the most beautiful small hotel in the world’ - during the September London Fashion Week. Generated free press coverage in leading online magazines, such as: Drapersonline & Fashion156 and many more. Together with David Carter (world-acclaimed interior designer), took care of communications with top press representatives and aspiring London designers to the effect of promoting the aforementioned exhibition.


Sales Advisor


Nov 2007 - Apr 2010
  • Full Time
  • Cooperated with the sales team for the sale of men’s clothing, working on a commission basis. Advised high-profile clients, such as members of the royal families and celebrities. Created a sales volume of approximately £ 500,000 in 2008, generating 15% of the store's turnover.



State of the Research Methods, Luxury Management ETC

SKEMA Business School

Sep 2012 - May 2013
  • Master Of Science in Luxury and Fashion Management


Course Themes: First Year Fashion Marketing 1 Fashion Marketing 2 Fashion Industry and Cultural Cont

Istituto Marangoni

Sep 2007 - Aug 2010
  • Fashion Business Bachelors Degree


Design, Textile and Arts


Sep 2002 - Jul 2005
  • Arts, Crafts & Design