About me
Jonathan is a graduate from Istituto Marangoni, specializing in Fashion Business, with a strong passion for brand growth.
Extensive exposure and experiences gained within important, globally known businesses, entering into appropriate and professional relationships with press, clients and customers, including well-thought, responsible marketing and communications solutions within a timeframe. He is able to adapt and engage in a highly creative culture.
His work in Shanghai, at Fleishman-Hillard, was on a €5.6 million project for Parker Pen, celebrating their 125th anniversary. He has also worked as a Brand Planner at Kokokaka for clients such as Celiné from his native Sweden.
Projects
- Gucci GroupBusiness Intern Gucci Group November 2009 – January 2010 Grafton Street, London Worked closely with the team in three different divisions, including: Account Management, Corporate Identity and Marketing ? Independent team support under supervision, assigning priorities of workloads for the team, such as: producing marketing research reports and excel sheets for clients, arranging bookings, etc. Gucci Group was one of the world's leading multi-brand luxury goods companies. Through its brands
- LIJONOwner & Co-Founder LIJON May 2013 – inactive Gothenburg, Sweden A Swedish brand in the early stages producing hand-made bags made out of the finest Swedish soft leather. Creating a lifestyle brand, with a design made to last and respectfully maturing gracefully as the years go by. Setting up a website and furthermore focusing on all aspects from design to marketing as this brand gradually takes shape, currently seeking financial support.
- Paris Fashion HouseJunior Brand Planner Kokokaka December 2013 – February 2014 Gothenburg, Sweden Assigned to a fashion luxury team specialising on digital branding, providing strategic and analytical performances with a global holistic perspective. Recently travelled to Paris to pitch for one of the most admired fashion houses worldwide. Kokokaka has created digital campaigns for Louis Vuitton, Wrangler, Burberry and many more.
- parker pen 125th anniversaryPublic Relations Fleishman-Hillard December 2012 – May 2013 (6 months)Shanghai City, China Fleishman - Hillard is one of the world's largest communictions firm. Assigned to the Luxury and New Biz sector specializing in PR and Events support for brands such as Tiffany's, Parker, Royal Salute and Johnny Walker. Providing Marketing Research, Pitching ideas, Press releases, Polishing and much more related to enhancing the brand image. Closely assisting the CEO Michael Polk and descendant Geoffrey Parker at the 125th Anniversary exhibition "PARKER - Words for the future" at Sinan Mansion, Shanghai. Ensuring that excellent service were provided and following a strict schedule guiding the Parker Management and much more related to the highly exposed event. http://discoverparker5th.com/en/
- SH SpectatorChief editor SH Spectator October 2012 – May 2013 (8 months)Shanghai City, China Shanghai spectator is an assembly of dedicated observers, involved with the very extravagance of the hottest luxury trends in Shanghai. By the means of creativity and innovation the spectators shares secrets that haven’t yet arisen to your horizon, engaging and educating the concerned worldwide citizens from an original point of view bringing the latest phenomenon. The condition of luxury is constantly moving and capturing these moments are key. Shanghai is at the forefront of luxury with a market that is constantly evolving . Shanghai spectator is highly enthusiastic about the future luxury trends, committed for your pleasure…”
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Work history
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PR Outreach SpecialistVerve Search
London, United KingdomFull Time
Based in the field of Digital PR and Marketing Content. My assignments involve: campaign ideation, design implementation, keyword research, media prospecting, outreaching and gaining link equity. Clients in the portfolio includes: Expedia, BBC, Gambling.com, Bentley, Pepsi, MADE and more. Acquiring online coverage at top-tier publications such as: The Guardian, The New York Times and many more.
Verve Search is a multi-award winning SEO agency focusing on creative campaigns. Becoming "Best Large SEO Agency" at The European Search Awards 2017.
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Owner & FounderShroomfactory
Freelance
Shroomfactory is a consultancy agency focusing on Strategic Planning, Marketing and
Communicatons in the Luxury and Fashion Industry. – website under construction -
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Skills
- Fashion
- Marketing PR
- Brand Management
- Marketing Strategy
- Event Management
- Marketing Communications
- Business Planning and Strategy
- Marketing Branding
- Marketing Communications Strategy
- Sales Marketing Campaigns
- Social Media Digital Strategies
- Market Analysis
- Strategic Creative Vision
- Market and Consumer Insights
Education
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State of the Research Methods, Luxury Management ETCSKEMA Business School
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Master Of Science in Luxury and Fashion Management
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Course Themes: First Year Fashion Marketing 1 Fashion Marketing 2 Fashion Industry and Cultural ContIstituto Marangoni
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Fashion Business Bachelors Degree
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