Jonathan Björkman

Marketing & Communications

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  • LocationLondon, United Kingdom

Projects

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Skills

 

  • Fashion
  • Marketing PR
  • Brand Management
  • Marketing Strategy
  • Event Management
  • Marketing Communications
  • Business Planning and Strategy
  • Marketing Branding
  • Marketing Communications Strategy
  • Sales Marketing Campaigns
  • Social Media Digital Strategies
  • Market Analysis
  • Strategic Creative Vision
  • Market and Consumer Insights

Work history

Currently

Owner & Founder

Shroomfactory

Jan 2015
  • Shroomfactory is a consultancy agency focusing on Strategic Planning, Marketing and Communicatons in the Luxury and Fashion Industry. – website under construction -

2015

Sales Specialist

Mulberry

Jan 2015 - Jun 2015
  • Highly trained Sales Specialist with focus on leather goods.

2014

Senior Sales Advisor

Ströms I Göteborg

Jul 2013 - Aug 2014
  • Ströms is one of the oldest stores in Sweden since the start in 1886, and has grown to become one of Gothenburgs biggest department stores. Ströms is still on the forefront with exclusive luxury and immaculate service. Providing the highest revenue among the staff and closely assisting as a suit specialist.

2014

Junior Brand Planner

Kokokaka

Nov 2013 - Jan 2014
  • Assigned to a fashion luxury team specialising on digital branding, providing strategic and analytical performances with a global holistic perspective. Recently travelled to Paris to pitch for one of the most admired fashion houses worldwide. Kokokaka has created digital campaigns for Louis Vuitton, Wrangler, Burberry and many more.

2013

Chief Editor

SH Spectator

Sep 2012 - Apr 2013
  • Shanghai spectator is an assembly of dedicated observers, involved with the very extravagance of the hottest luxury trends in Shanghai. By the means of creativity and innovation the spectators shares secrets that haven’t yet arisen to your horizon, engaging and educating the concerned worldwide citizens from an original point of view bringing the latest phenomenon. The condition of luxury is constantly moving and capturing these moments are key. Shanghai is at the forefront of luxury with a market that is constantly evolving . Shanghai spectator is highly enthusiastic about the future luxury trends, committed for your pleasure…”

2013

Public Relations

Fleishman Hillard

Dec 2012 - Apr 2013
  • Fleishman - Hillard is one of the world's largest communictions firm. Assigned to the Luxury and New Biz sector specializing in PR and Events support for brands such as Tiffany's, Parker, Royal Salute and Johnny Walker. Providing Marketing Research, Pitching ideas, Press releases, Polishing and much more related to enhancing the brand image. Closely assisting the CEO Michael Polk and descendant Geoffrey Parker at the 125th Anniversary exhibition

2012

Business Intern

AOKI

Mar 2012 - Jul 2012
  • Presented Business plans and provided opportunity analysis for different clients of the corporation, in order to close lucrative deals. Aoki is a communications buerau with clients such as Polarn o. Pyret, MQ, Elfa, Nudie and many more.

2010

Sales Advisor

Canali

Nov 2007 - Mar 2010
  • Cooperated with the sales team for the sale of men’s clothing, working on a commission basis. Advised high-profile clients, such as members of the royal families and celebrities. Created a sales volume of approximately £ 500,000 in 2008, generating 15% of the store's turnover.

2010

Business Intern

Gucci Group

Dec 2009 - Feb 2010
  • Worked closely with the team in three different divisions, including: Account Management, Corporate Identity and Marketing Independent team support under supervision, assigning priorities of workloads for the team, such as: producing marketing research reports and excel sheets for clients, arranging bookings, etc.

2009

Promoter & Event Planner

40 Winks

Jun 2009 - Sep 2009
  • Created a ‘pop-up showroom’ in the premises of what the German Vogue (August 2009 issue) defined ‘the most beautiful small hotel in the world’ - during the September London Fashion Week. Generated free press coverage in leading online magazines, such as: Drapersonline & Fashion156 and many more. Together with David Carter (world-acclaimed interior designer), took care of communications with top press representatives and aspiring London designers to the effect of promoting the aforementioned exhibition.

Education

2013

State of the Research Methods, Luxury Management ETC

SKEMA Business School

Aug 2012 - Apr 2013
  • Master Of Science in Luxury and Fashion Management

2010

Course Themes: First Year Fashion Marketing 1 Fashion Marketing 2 Fashion Industry and Cultural Cont

Istituto Marangoni

Aug 2007 - Jul 2010
  • Fashion Business Bachelors Degree

2005

Design, Textile and Arts

Angeredsgymnasiet

Aug 2002 - Jun 2005
  • Arts, Crafts & Design