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I have solid experience working on and directing the visual presentation of brands across both on and offline channels. I have spent over 10 years working in the position of Senior Creative / Art Director. With the responsibility of leading all creative projects from conceptualization to implementation at global retail brands. I have supervised and worked as a team for the optimum success of projects, and pride myself on my creativity and dedication.
Working as a senior creative designer for Belstaff, an iconic luxury British outerwear brand. I am responsible for design and creative management of digital and print assets to support their outerwear campaigns. This includes newsletter design (x2 weekly) homepage design / new templates and creative management (weekly), Art Direction of brands website layout. Digital marketing material and print campaign layouts for small and large scale Ad’s. With a focus on detail and delivering perfectly designed work that improves engagement with the brand.
As one of the oldest British menswear brands, founded in 1755. Since joining the company I have overseen and executed, transforming the brands look and feel across both on and offline channels. I was key to developing and implementing all brand visuals to support online channels, social, & marketing assets. This involved producing and directing seasonal campaigns and still life secondary content. With a team of 3, I am responsible for taking the lead in all creative projects, manage, source and develop relevant material so that the final execution helps drive the brand forward within the European and Far East markets.
I was brought on board to redesign and strengthen the branding across all product categories. The design concept I created was also used in the companies flagship store windows and in-store POS.
I created multiple branding identities, logos and design directions for their in house denim brands.
From June 2007-July 2012, I produced the company pitch for a European License from the Andy Warhol Foundation for an apparel collection. Upon helping secure the rights to a 5 year license I was awarded by being promoted to Head up this brand department and shaped the overall direction by coordinating the design process. I demonstrated my management and design skills by successfully delivering a look and direction that met tight approval processes from the Warhol Foundation in New York and yielded high sales for the company across European accounts. From June 2002-July 2007, I worked as part of the Pepe menswear team, designing their seasonal graphics and assisting the marketing team with seasonal campaign shoots, look books and in-store POS material.
I graduated with a 2:1 BA (HONS) from one of London's leading graphic arts Universities.