About me

Having worked for brands with International reach, leading and managing the Creative teams in delivering design to the highest standards and in line with overall brand vision. I add significant creative value in the development of visual brand identity. Creating high impact and visually outstanding creative work across both online and offline channels.

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Projects

• 3

  Ted Baker Resort CampaignSpring Summer Resort Campaign for Ted Baker. Capturing the bold direction of the brand, the resort collection looks towards more optimistic times with a nod towards art and design that features throughout the collection.
• 2

  Ted Baker collectionsEditorial creative Concept & Art Direction. Brand stories across web, store and social channels. To help drive brand customer engagement and wider audiences. Key attributes to develop and establish a brand tone of voice.
• 1

  Ted Baker CampaignSpring Summer Ted Baker campaign, capturing the playfulness of the brand whilst underlying its unique approach to pattern, colour and British design. Shot in two parts: Firstly in the bucolic British countryside with the brands floral patterns juxtaposed alongside the landscape to create a bold graphic approach and secondly in the artist's studio, taking these seasonal prints and pattern and placing it in a environment that references this artist inspired collection.
• 6

  Duke St StudiosFrench Connection concept store. I created the branding identity, led Creative on look and feel across digital and in store channels.
• FC DenimEnsure consistency of visual design with 360 coverage across digital and print. Providing clear Art Direction and creative for the Photographic and Digital Design teams, Whilst managing the creative team and translating briefs into effective ideas and concepts. I take the lead in delivering compelling creative content and artwork that lifts brand experience for the end user and maintains brand continuity across all projects and platforms.
• French ConnectionEnsure consistency of visual design with 360 coverage across digital and print. Providing clear Art Direction and creative for the Photographic and Digital Design teams, Whilst managing the creative team and translating briefs into effective ideas and concepts. I take the lead in delivering compelling creative content and artwork that lifts brand experience for the end user and maintains brand continuity across all projects and platforms.

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Work history

Art & Concept DirectorTed Baker
May 2021London, United KingdomFull Time
Playing an integral role in articulating the creative vision for the brand and creative teams. Translating brands DNA into creative concepts and delivering across digital and social channels. • Through allignment with company directors I formulate and initiate seasonal campaigns. • Generate clear ideas and concepts that amplify brands messaging and marketplace standing. • Direct internal & external photographic and motion teams, generating strengthened brand content.
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Art Director / Creative ManagerFrench Connection
Dec 2017 - Nov 2020London, United KingdomFull Time
Ensure consistency of visual design with 360 coverage across digital and print. Providing clear Art Direction and Creative concepts for the Photography and Digital Design teams. • Cultivated the creative direction by translating briefs into effective ideas and concepts. • Orchestrated design that lifted brand experience for the end user through refined UX and UI layout. • Implemented the brands new website design, established ecommerce guidelines & graphic tone of voice. • Instrumental in evolving the brands DNA guidelines.

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Skills

• Fashion
• Print Design
• Art Direction
• Design
• Environment
• Illustrator
• Indesign
• Photoshop
• Web
• Art Direction Design

Education

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(BA hons) Graphic DesignKingston University London
Sep 1999 - Jul 2002London, United Kingdom
I graduated with a 2:1 BA (HONS) from one of London's leading graphic arts Universities.